2020 fashion takes on the bright colors of Super Mario, the iconic video game protagonist of a Levi’s capsule collection
You don’t need to be a gamer to get to know Super Mario. The iconic character created by Shigeru Miyamoto for Nintendo 35 years ago he laid the foundation stone of a reality in perpetual evolution today, but his graphics with kawaii mushrooms and carnivorous plants remain among the most loved ever. For the spring summer 2020, Levi’s combines this multicolor aesthetic with garments from street design inspired by the 90s, in an ironic and fun capsule collection.
Intense and bright colors like cherry red, wheat yellow, forest green or electric blue decorate straight cut jeans, T-shirts, trucker denim jackets and long and short dungarees, livened up by cartoon graphics with the videogame characters. It continues with accessories, a nostalgic tribute to Nineties style, with fanny packs, fabric tote bags, and baseball caps with visor that complete the collection.
Not only Super Mario but also Luigi, Yoshi, the Bowser turtle and the romantic Princess Peach, who accompany the more classic elements of the game, such as coins, flowers with rounded outlines, stylized stars and the inevitable mushrooms, transporting the Nintendo world in 2020 fashion.
The capsule collection Levi’s x Super Mario will be available starting April 1, 2020.