The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a pioneer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization has also been unexpectedly tasked with determining what fashion week looks like in the coronavirus era. Having attended the event three times in the past, I was convinced that Copenhagen would be able to seize the moment – and it certainly is.
Denmark has often been cited as a country with one of the best responses to COVID-19, so the Fashion Week Team was able to conduct a mix of in-person, digital and hybrid events. Many physical shows took advantage of the sunny Copenhagen weather this week and took place outdoors with spaced seats (or no seats), including Henrik Vibskov, Helmstedt, Remain Birger Christensen, Soulland and 7 Days Active. Other brands like Ganni and Stine Goya showcased their filmmaking and photography skills, showcasing striking videos and images to reveal their new collections instead of catwalks.