From dolls to movies and pretty much everything in between …
It has been a strange old year, with just about everything we took for granted being thrown out the window due to the COVID-19 pandemic. It’s no secret that the fashion industry has felt the effects of the pandemic in huge ways: from retail store closings and fashion week cancellations to a change in the tide of the pandemic. public opinion regarding the traditional fashion calendar, a lot of big issues have been raised. before. While the Resort and Couture shows were canceled, New York, London, Milan and Paris continued their fashion week in September – but not as we’ve learned. Some brands have hosted in-person shows with the public, others have hosted shows without guests, and some have taken the opportunity to get a little creative in the virtual realm. Here, we recap nine designers who took virtual catwalks to new heights during the SS21 season:
Leave it to Jeremy Scott to create a fun fashion moment. The designer – who recently collaborated with Hudson’s Bay on an iconic striped collection – created a comprehensive collection of doll-sized clothes that were showcased on a catwalk by puppet dolls. Additionally, the creator also created dolls in the image of his regular front row attendees including Anna Wintour and Hamish Bowles, as well as a version of himself. Of the concept, Scott said in a statement that it was “a Moschino nod to the fact that in order to start over you have to start small.”
Watch the show below:
In July, JW Anderson showcased his menswear collection for Spring 2021 on a range of paper dolls, invoking a nostalgia for our childhood while simultaneously serving a fashion fantasy. The rooms were adorned with patterns and flowers, and the silhouettes were fluid and whimsical. If only the paper dolls we grew up playing with looked like this …
Watch the presentation below (it starts at 2:00 p.m.):
The Prada S / S21 ladies ‘show was one of the most anticipated on the Milan Fashion Week schedule, as it marked Raf Simons’ debut, alongside Miuccia Prada, for the house. And while there wasn’t a physical show, the brand delivered one of the best virtual track presentations to date. As noted in our previous review of the show, tight, lingering snaps revealed key clothing details and more accessory details, resulting in a collection that reveals that while digital, she looked incredibly personal for the viewer. Additionally, adding a Q&A with Raf and Miuccia at the end of the presentation, answering questions posed by fans around the world, added an extra personal touch to an already very polished offering.
If anyone was worried that a video presentation would bore viewers, Collina Strada proved them wrong. Designer Hillary Taymour presented an upbeat video bursting with color and sound. A full line of models sported the brand’s latest pieces on hallucinogenic backdrops that cleverly added to the spirit of the clothes and the overall vibe of the collection, rather than distracting them from attention. If you need a Thursday afternoon appointment, this will definitely do:
Cool-girl fashion label Khaite presented the first augmented reality-infused presentation, allowing ‘guests’ to view the new season’s items by scanning a QR code in a special book sent to their homes and revealing the items. as 3D renderings on their phone. whether they were physically present on their coffee table or desk. If you’re not among the Lucky 100, don’t worry, you can use your phone to recreate the experience through the brand’s website.
Olivier Rousteing once again delivered a major moment on social media for Balmain by unveiling his new designs for the SS21 season. Considering that many of his regular front row favorites couldn’t attend the shows in person in Paris this season, Rousteing instead had three rows of giant TV screens set up along the track to allow them to capture the entire action. Anna Wintour, Kris Jenner, Cindy Crawford and Cara Delevingne were among the familiar faces spotted on the screens.
Demna Gvasalia presented a fashion film for S / S21 with a Canadian influence. The new season collection was presented to the sound of a cover of the 1984 hit by Montreal-born Corey Hart. I wear my sunglasses at night. The cover was actually the work of Gvasalia’s husband, Loïk Gomez, better known as BFRND. Watch the brooding clip on the brand’s website.
Jonathan Anderson thought of another clever way to present his spring / summer designs to the press – sending them life-size wallpaper and posters of the collection so they could literally surround themselves with the collection. According to Fashion company, the heavy box also contained a scented disc inside, along with sheet music, ensuring that almost all the senses were engaged in the offering.
We’re counting every day before the start of 2021, but Thom Browne took it a step further by placing his SS21 collection in 2132. The designer created a fictional Olympics-like event called the Lunar Games, hosted by Canadian model Grace Mahary . Models – some of which are real Olympians – strutted the stadium steps in the latest merchandise from Dan Levy’s beloved designer in a presentation that provided us all with the escape we so badly need.