A Bakery Crosses the East River

When Amy Chasan opened Sweet Generation, her cupcake-sized bakery in the East Village in 2014, she wanted to include a program that benefits society. Sweet Generation RISE, with internships for 16-24 year olds to acquire the skills needed for careers in food service, was born (and is not linked to several other organizations also known as RISE). He received a multi-million dollar grant from the city’s Criminal Justice Investment Initiative in 2017 for what he described as his work with “young people who are at risk of getting involved in the system. judicial”. With the funding, Sweet Generation, known for its Instagram-worthy cakes, cupcakes and cookies, has moved to a much larger two-story space in Bushwick, Brooklyn, which will open on Saturday. Rob Valencia is the new executive chef in charge. He can now increase his repertoire, retail area and wholesale business, adding items like a French onion soup scone, assorted sandwiches, a vegan sticky bun, and soft drinks made from it. of plants. It will also expand its Sweet Generation RISE program.

Sweet Generation Bakery, 1329 Willoughby Avenue (Jefferson Street), Bushwick, Brooklyn, 646-964-5777, sweetgeneration.org.

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