About the project
After two months of confinement, it is the entire fashion industry and its cogs, which are questioned. “As creatives, we have to learn to reinvent ourself,” says Schanel Bakkouche.
The project stems from the collaboration of four creative minds, formed with common values, working from home between Paris, New York and Milan. Even if the crisis has ended the majority of the work for photoshoots and storytelling, their intensions are to bring vibrant colours, shapes and volumes during the pandemic,
Extraordinary days require extraordinary measures. It is a way to cope with current reality. Without even setting a foot outside, the shots of this model Alessandra, lockdown at home in silk dress are going through hands of different creatives and image-makers to provide a temporary solution fashion story and offer a new idea of beauty
While wearing most of the days very casual clothes what would be dreamy for this girl to wear, like a desire to escape and forget the comfort mode of confinement. It’s all about “dreams, emotions, poetry, lightness. “
Photo: Luca Meneghel @Werther Milan
Style: Schanel Bakkouche @schanelb
Creative: @SFB Creative
Illustration: Norma Nardi
Model: Alessandra Barbieri
Video edit: @ dino.zoor by @Cattura production
Schanel Bakkouche, Fashion Editor / Stylist. Creative Director
Schanel Bakkouche is a French Editor, Stylist, and Creative Director @Sfbcreative based between New York, Paris and Milan. Schanel is known for her distinctive, detail-oriented, and fashion-forward French aesthetic. She got her start in the industry at the French fashion trends, followed by American fashion trends and W Magazine, working closely with (now former) Creative Director, Edward Enninful. She started to style her own features for Condé Nast few years ago. Since then, Schanel has led a wide range of creative projects, both digital and print, with a strong emphasis in fashion, for various international publications and luxury brands, such as Yves Saint Laurent, Calvin Klein, Gucci, Prada, Dior among others.
Luca Meneghel, Photographer
Italian photographer aged 31, currently spending the lockdown in the middle of the Alps. He loves cooking, brutalist buildings and ugly cars. Luca owes his style and way of thinking to his background in Design and Arts. He is fascinated by the way people and space relate to each other and considers fashion photography a sort of language. His works have been published, among others, on fashion trends, Numéro, Elle, Grazia and Monocle. He is represented by Werther Milano.