Pink isn’t just for Wednesdays this month.
October means a lot of things – Thanksgiving, Halloween, the last quarter of the year – but most of all, October is Breast Cancer Awareness Month too. Each year the month is dedicated to raising awareness and funding for vital breast cancer research through donation campaigns and dedicated products.
Despite incredible advances in survival rates, according to the Cancer Council of Canada, breast cancer remains the most common cancer and the second leading cause of cancer death among Canadian women. The most recent statistics indicate that one in eight Canadian women is expected to develop breast cancer at some point in her life.
Each year, fashion, beauty and lifestyle brands release dedicated collections and products for Breast Cancer Awareness Month, with a percentage of profits going to cancer research and prevention. Below, find out what parts you can buy this year to make a difference.
Rethinking breast cancer
Rethink Breast Cancer, a Canadian breast cancer awareness organization for young women, has used more than 20 local and international brands to create pieces for its annual breast cancer awareness collection. Smythe, Deux Lions, BIKO, Ellie Mae, Unika and Gee Beauty are just a few of the brands that have partnered with the organization to create limited edition capsule collections, the proceeds of which will be donated to Rethink Breast Cancer initiatives. . Products include rose gold jewelry, clothing, candles, swimwear, face masks, skincare and more, there’s something for everyone (and anyone you know) !).
Discover the collections here.
Fitness brand Peloton supports Breast Cancer Awareness Month with the release of its Stronger capsule collection, in collaboration with Beyond Yoga, Lululemon and Oliver Thomas. The collection includes eight pieces for men and women, and includes a matching sports bra and leggings set, loungewear set, t-shirt, tank top, exercise shorts and tote. The brand will donate 20 percent of the profits (up to $ 25,000) from the collection – which is available for purchase in Canada – to the Breast Cancer Research Foundation (BCRF). Myra Biblowit, President and CEO of BCRF, said in a statement: “Through research, we know that exercise and a healthy lifestyle play a critical role in reducing breast cancer risk. . This is why our partnership with Peloton is particularly significant – improving women’s health is our common mission.
Buy the collection here.
2020 marks the 12th year that fine jewelry brand David Yurman has partnered with the BCRF to help raise funds for the organization. This year, the brand is launching the Cable Renaissance Bracelet in aluminum and pink acrylic, and a Cable Classic Rose candle. 20 percent of the purchase price of these items will be donated to the BCRF. You are not in the fine jewelry market, but still want to make your contribution? The brand has also launched a pink rubber Cable bracelet which will be sold for just $ 25 and 100% of the net proceeds from the sale of this coin will be donated to the BCRF.
Buy the collection here.
Estée Lauder Companies
Beauty giant Estée Lauder is going all out on breast cancer awareness this month, with 20 of its brands creating limited-edition products or pledging to support the cause. Limited Edition products include Hand Cream from Aveda, Hair Primer from Bumble & bumble, Specially Packaged Serum from Darphin, Advanced Night Repair Synchronized Multi-Recovery Complex from Estée Lauder which comes with a bracelet, a sheet mask of GlamGlow, a moisturizer from Origins and a fragrance from Jo Malone. Jo Malone also joins Becca, LAB Series, Smashbox and Tom Ford Beauty in making generous donations directly to the BCRF.