A trendy capsule collection from Hayley Elsaesser, and more on June Ambrose’s new role at Puma.
Puma appoints fashion expert June Ambrose as artistic director
Already known as a super stylist – she was the one who put Missy Elliott in this elegant patent bubble suit, FYI – artistic director, author and costume designer June Ambrose can add another feather to her extremely chic cap in the wake of her new mission of creative director of Puma. The role encompasses not only design-related tasks; she will also work with the brand on social impact and equality initiatives. “The connection between style and sport is timeless and it’s something I’ve always wanted to put a twist on,” Ambrose said in a statement. “Beyond collections, it’s important to me that collaboration is rooted in social impact, and Puma’s work in the social justice space to empower young people through sport makes it the ideal partner. The brand is also excited by Global Brand and Marketing Director Adam Petrick, saying “June is an icon at the intersection of fashion, music, culture and purpose. Having the opportunity to bring someone with such talent into the world of sports is unique and we are excited to see how they can redefine what it means to create a sportswear collection. Keep your eyes peeled for Ambrose’s upcoming contributions to the famous track and field brand, such as an exclusive with Puma Hoops and a new Title Nine offering.
Moose Knuckles announced plans for expansion in Canada (and launched a new campaign)
As well as naming singer-songwriter Kehlani and rapper Young Thug as the campaign’s latest stars for his fall collection – which includes the new Power Puff collection of functional yet fashionable jackets like the reversible Syndicate Puffer – Moose Knuckles of Montreal is also set to open more stores in Canada in the coming weeks. Vancouver’s Pacific Center and Calgary’s CF Chinook Center will host the cult outerwear brand this month, with pop-ups set to appear at Winnipeg’s Polo Park and West Edmonton Mall; this collection of stores follows the launch of a permanent space on Holt Renfrew’s Square One site. “While many companies have focused the lion’s share of their attention on the digital landscape, we have stepped away from the pack, stepping up our efforts with a smart plan to deliver what so many people need right now: a space for connect with others, ”Noah Stern, Co-CEO of Moose Knuckles, said in a press release. “Whether it is our physical or pop-up environments, the creation of physical spaces is a daring choice that corresponds to the pioneering attitude of our company.”
Hayley Elsaesser has launched a collection focused on current affairs
In honor of National Newspaper Week, Toronto designer Hayley Elsaesser has launched a limited-edition capsule collection called Champion the Truth. Boasting an assortment of products from t-shirts to tote bags and masks, the new pieces feature Elsaesser’s beloved ‘Mouthy’ print as well as the words ‘news’ and ‘truth’ iterated throughout. different languages. A portion of the sales will go to Canadian Journalists for Free Expression, an organization that “works to defend and protect the right to free expression in Canada and around the world,” according to its website. But it’s not just this noble mission that inspired Elsaesser to create the capsule, available until the end of the year; his Opa was the owner and publisher of a newspaper in British Columbia.
Nordstrom has partnered with Covenant House
Earlier this week, Nordstrom announced that its rendition label, Treasure & Bond, will donate a portion of the proceeds from its sales to Toronto’s Covenant House. The made-in-Seattle brand has partnered with the youth-focused agency in addition to working with US-based groups like Ali Forney Center in New York and The Night Ministry in Chicago. Speaking about the news in a statement, Josie do Rego, Director of Development and Communications at Covenant House, said: “With the support of Nordstrom, we can continue to help young people who are homeless, trafficked or risk to regain control of their lives and build a bright future. “
Outdoor Voices now ships to Canada
If you’ve been waiting to get your hands on some Outdoor Voices activewear, like a cozy 1/4 zip Nimbus top or their best-selling Sunday sweatpants, now is your chance. The Texan brand has just launched unrestricted delivery in Canada. Bonus: New customers of the label – which counts Olivia Wilde and Harry Styles as fans – also get $ 10 off purchases of $ 100 or more.
Canadian retailer Le Château has a new customer rewards program
Fans of the iconic Quebec brand Le Château will be delighted this Halloween season as the brand launched its VIP Rewards Pour Vous program last Wednesday. “We wanted to reward our customers for continuing to choose Le Château as a stylish destination,” said Franco Rocchi, executive vice-president of the Château, in a press release. “The launch of VIP Rewards For You celebrates both our heritage and is part of our continued digital evolution, giving back to shoppers in-store and online.” An expanded version of the existing VIP program, perks include a $ 15 coupon for every 150 points earned, early access to new collections, and more to be announced soon (like free shipping for VIP transactions over $ 150 ).
Catch up with other fashion events this week:
Crocs launches a clog designed by Jusin Bieber
Toronto-based brand Mayer showcased its Local Lover collection, with part of sales going to Uplift Kitchen
Prada launched RTW Re-nylon and the shoes in a new Vancouver pop-up