Boasting bold, extreme color ranges and soft, easy-to-handle textures, Byredo’s collection invites play and freedom, and it’s no secret that the packaged design of each product feels like a treasure. in itself. Fun Fact: Gorham is the originator of the collection’s “only totemic” anatomy, each of which can be interpreted as “obscure objects of the desire to be possessed as well as worn”. (Take a look at the collection and do what you want with this information.)
It’s also worth highlighting the internal makeup of each product, as we increasingly live in a world where clean, sustainably produced formulas are (and should be!) The norm. According to the brand, “there is a search for perfection and quality which does not deny the human element”. And although each product was made primarily from clean natural ingredients, performance and technology were of the utmost importance. As stated in the brand’s press release, “This is makeup that lives, moves and breathes with the wearer and does not require a fancy application or permanent IRL filter. Byredo is made for life – in both senses of the word. “
Since I am a beauty editor with a special affinity for fun makeup that hasn’t already saturated an overly comprehensive industry, I dive into everything you need to know about Byredo’s makeup launch right below – with photos, reviews, and what I personally think is worth (or not worth) not) your hard-earned dollars. Continue scrolling!