Blackpink’s signature slogan “in your area” has always symbolized the K-pop group’s rapid global domination. But the supergroup is set to take over your makeup bag as well – at least one of them is. Today, Mac Cosmetics is making history by naming its very first K-pop idol, Blackpink’s Lisa (Lalisa Manobal), as the brand’s new global ambassador.
When she doesn’t break records with her inimitable girl group, the Thai rapper “will be the face of M · A · C’s key collections and campaigns, as well as the face of the brand’s exciting innovation projects.” , explained the brand in a press. Release.
Known for her quirky style and bold beauty choices – think bubblegum pink highlights, razor-sharp winged eyeliner, muted lipsticks – Lisa was drawn to the iconic beauty brand because of her reign. decades as a true beauty innovator. “Mac [Cosmetics] is really on the cutting edge, whenever I see a Mac campaign or the amazing looks their artists create behind the scenes at fashion week across the world. It is an honor to be associated with a brand with such an incredible heritage and unparalleled expertise in makeup. I am thrilled and can’t wait to experience this trip, ”says Lisa.
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For Mac, it was “Lisa’s unmatched talent and bold, avant-garde style,” said Drew Elliott, senior vice president and global creative director of Mac Cosmetics. “Always confident and never fearful of risks, she embodies our commitment to celebrate individuality and self-expression above all. We can’t wait for her fans to see what she has in store for them thanks to our collaboration. “
Lisa arrives for her new gig starting this month and continues throughout a long-standing partnership. And if you’re wondering what products Mac Lisa is wearing in the campaign above, check out the full look below.
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