The virtual event will take place on Sunday evening.
“I want to be able to communicate the feelings that these outfits were designed to inspire.” Designer Jordan Stewart, who runs the RVNG brand, talks about producing an online event instead of a runway to launch her next collection. The virtual storefront will air on Sunday, September 13 as part of the upcoming Spring 2021 Fashion Week schedule, and will remain on the New York Fashion Week website for those unable to log in for the 19 am EST.
Stewart’s whimsical work has become a favorite among event-goers and those attending special occasions; and learning a new way to translate the RVNG fantasy – a task that once required the dramatic and transporting nature of a track presentation – is one she meets with enthusiasm. “Evolution is on the agenda,” she says of the fashion industry and why it is well suited to meet the challenges inherent in our new, socially remote world. “We have to adapt, pivot and reinvent what we do.”
Having already shown during Toronto Fashion Week, Stewart finally felt ready to apply to the NYFW calendar and started the process last year; In early 2020, she was expected to bring her collection of ready-to-wear and pre-owned pieces to Manhattan for a live show. Of course, those hopes were ultimately dashed. “The goal has always been New York,” she says of placing her venues on the NYFW schedule, adding that when it’s safe to do it again, she looks forward to presenting again. IRL track events. “His [been] a process to earn my stripes – I had enough shows and collections under my belt that could eventually make me a candidate for their scene. [Then] we all had the ground under our feet.
She recalls initially feeling “inappropriate” to post brand-related content on her social feeds as we all tried to adjust to the uncertainty of the times. “You worry so much about people’s health and the economy – there was so much serious stuff going on that it was almost offensive to focus on the arts,” says Stewart. “But there came a time when we definitely knew we had to go on and life had to go on.” Achieving a goal the designer had long sought was also at stake. “I’ve worked my whole life for this,” she says of her NYFW debut. “I’m showing Jason Wu on opening day. It’s a dream come true. Adding to the specter of reverie for the impending RVNG event will be the presence of actress Laura Vandervoort, who will walk in the digital show.
Understanding his own role in adding to the beauty of our world – especially on a personal level for each of his clients – Stewart set out to create pieces that spoke at the time. “I chose to live in optimism,” she says of the way she approached the new pieces that we’ll get to preview this weekend. “I call it the Dream collection because of everything we’ve been through; it’s almost surreal. We are all out of balance and out of balance. I created an optimistic view of fashion and this moment. [It’s about] get out of this together.
In keeping with this theme of idealism, Stewart used a rainbow-colored palette (although there are no dark colors in the runway collection, customers can have items made there. ‘they wish), and used whimsical texture and silhouettes to amplify a sense of confidence. “It’s art,” she says of the role of design in difficult times. “We want to be inspired.”
She was able to maintain her own sense of positive expectations while watching the red carpet parade on recent VMAs, while also maintaining a list of clients who look forward to upcoming events. “People are planning for the future,” notes Stewart.
While she believes fashion enthusiasts will move forward – albeit in a different and sure way – Ms Stewart acknowledges the rapid pace of the industry is not necessarily in tune with what creatives need to stay. focused and faithful to their work. “I like being out there and being on the stage, but the actual art of fashioning in my world is very slow,” she says of her activity in the industry rather than s. ” look after its finely crafted products and customer-oriented business. “It’s a juxtaposition. Everything about RVNG is privacy; one dress and one customer at the same time. These relationships are what matters most to me.