Chanel: in the backstage of the campaign directed by Sofia Coppola

Margaret Qualley, Taylor Russell and Marine Vacth they are the protagonists of the new campaign Chanel directed by Sofia Coppola.

The three actresses, chosen by Virginie Viard, were photographed by Steven Meisel to represent the different personalities of the Chanel 19 bag. An exceptional team to capture the latest addition to Chanel bags, already considered a true object of desire for fans of the brand.

I wanted to show how Chanel classicism can work with many different personalities and womenHe said Sofia Coppola. “I love the way Steven portrays women and how he captured each of their personalities: Margaret is exuberant, Taylor is bright and full of energy and Marine is an authentic French beautyContinued the director on the set.

Sofia Coppola and Taylor Russell on the set of the Chanel 19 campaign

© Jojo Whilden

The versatile and practical design of the new one Chanel 19 it features an oversized version of the famous diamond-shaped matelassé motif, embellished with a striking CC logo closure and a double oversized metal chain handle, with braided leather shoulder strap. The number 19 indicates 2019, the year of creation of the new bag; a name chosen by Virginie Viard to remember the famous 2.55 model created in February 1955 by Coco Chanel.

The Chanel 19 bag is beautiful. I feel cooler when I wear it.“, commented Margaret Qualley in the backstage of the advertising campaign, «I am amazed by Virginie, she is incredible. I feel like the best version of myself when I wear his creations.»

Margaret Qualley on the set of the Chanel 19 campaign

© Jojo Whilden

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