E-commerce company Vistaprint has just launched its first artist capsule collection of face masks, created with the goal of standardizing mask wear while leaving room for creative expression.
“I’ve always been comfortable with a mask,” says Canadian illustrator/designer Geoff McFetridge, one of the four artists chosen for this collaboration, adding, however, “I feel for those who are ill at ease. comfortable wearing a mask for whatever reason. Artists and designers can hopefully develop options for people. Ideally, these designs make some people feel more comfortable and connected to an object that they put on their face.
Besides McFetridge, the other world-famous artists selected for this collaboration are FUTURA2000 from New York, Jen Stark from Miami, and Parra from Amsterdam. The face masks designed by each artist reflect their own unique style and creative influences.
McFetridge created two different models: one is titled “Us From a Distance” and features a group of socially distant people. “I’ve done a number of works over the years that have a ‘crowd’ theme,” McFetridge says in a press release. “With the crowd images that I draw, I’m interested in how an image can connect with the way we interact, how we see ourselves in the world. A landscape of individuals. In this case … by keeping six feet apart. ”
His second design, titled “All of Us,” features multiple hands (in monochrome and multicolored options). “The hands are this very basic image; in this image I treat them as you might see camouflage or paint strokes. Hands are less individuals than pieces of a whole. Each hand holds the other like fibers woven together.
The black and white graphic masks from FUTURA LABORATORIES, a design company and lifestyle brand created by artist FUTURA2000, were designed to be “benign,” according to the artist. “In this case, I almost feel like the graphics are taking a back seat to the practicality of wearing a mask.” In collaboration with FUTURA LABORATORIES, Vistaprint will donate a portion of the proceeds from mask sales to Free Arts NYC.
Meanwhile, American artist Jen Stark created vibrant designs “inspired by elements found in the natural world, such as plant growth, microorganisms, and sacred geometry,” adding that she wanted them patterns “create a sense of movement and have a type of optical illusion.” feel.”
Finally, Dutch artist Parra, known for his saturated colors and post-pop imagery, designed illustrated masks of birds flying in the sky. Its striking design comes in two colourways: one minimal in black and white, the other an eye-catching palette of pinks and blues.
The masks are washable and reusable, with adjustable ear straps and a replaceable filter. Masks for adults sell for 33 CAD while masks for children sell for 22 CAD. Order yours here.
Image courtesy of Geoff McFetridge / Vistaprint
Including Canadian illustrator Geoff McFetridge
By Pahull Bains
Date August 13, 2020