The ramp ofCoronavirus emergency internationally it has led many fashion companies to take action for support health agencies and population with numerous donations, charitable initiatives, and converting textile and cosmetic production into the creation of masks, medical gowns and sanitizing gels. A renewal of the fashion system’s commitment to contrasting the effects of the pandemic is Anna Wintour, which in collaboration with the Council of Fashion Designers of America (CFDA), allocate the Fashion Fund, a fund to economically support companies in the sector, especially small and medium-sized enterprises, which, following the spread of the virus in the United States, risk significant financial damage.
Constantly alongside emerging designers and young talents, Anna Wintour he turns his thoughts and attention to them, supporting their projects and protecting their sacrifices in this moment of crisis. “The challenges we are facing right now are huge, but I hope this fund is a step in the right direction” – says the director of Vogue US in presenting the initiative. In addition to the economic side, that of public awareness is also crucial for Wintour, which in parallel with the Fashion Fund gives life to the project A Common Thread, again with the participation of the CFDA, a series of videos that tell the stories of American fashion in the days of the Coronavirus, showing testimonials from designers, artisans and employees engaged in the fight against the virus, who survive the crisis with inventiveness and creativity.