The world of beauty responds to the Coronavirus emergency and takes the field to tackle the COVID-19 pandemic in a concrete way. He is doing it converting the production of perfumes, and dedicating it to that of hand sanitizing gels, collecting funds for hospitals, by donating their proceeds and guaranteeing free shipping from e-commerce, to make personal hygiene products more easily accessible to everyone, in an important competition of solidarity.
The company based in the Lodi area has reactivated its production chain with 23 voluntary colleagues to pack the sanitizing gels, and distributed 38 thousand of them to theMaggiore Hospital of Lodi, at the Red Cross of Lodi, at the Sacco e Niguarda Hospital in Milan. Thousands more bottles are destined forOrder of Surgeons and Dentists in the province of Lodi, Doctors Without Borders, the Provincial Command of the Carabinieri of Lodi and Brescia and the District of Lodi.
14,500 is the number of hydroalcoholic gels so far distributed to the French authorities by the Clarins brand, which has stated that will continue in production as long as necessary, in compliance with the health safety rules for its employees.
He decided to devote to Italian Red Cross one day of collection of your e-commerce, equal to 28,630 euros, intended for equipment and services to deal with the Coronavirus emergency. It also has strengthened its online shop, making it active h24, with free delivery throughout Italy, with the possibility of telephone orders and preferential prices on hand hygiene items.
Until the end of May it will devolve 50 euro cents for each product sold, belonging to Lifting, Upgrade and Collagen Regimen lines, and with the purchase of some make-up products: mascara, foundation and eye pencils.
The L’Oréal group has also announced the use of its factories for the production of sanitizing gels which will distribute throughout Europe in hospitals, rest homes and pharmacies through La Roche-Posay is in “millions of units” with Garnier.
The US group reopened the Melville NY facilities, where volunteer employees are working to produce disinfectant gel, which will be destined to the most needy groups and part of the population, and to the medical staff engaged on the front lines in the hospitals of the country.
diego dalla palma
Will give 1 euro for each product purchased on e-commerce until April 3, in favor of Policlinico Sant’Orsola Foundation in Bologna.
He chose “Auspicious Gel”As a name for its hydroalcoholic gels. The Parma-based company donated it 110 thousand to the community and voluntary associations followed by the Solidarity Forum, who are operating in the area to support those who need it most.
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