“I kind of want to erase the gender identification of the couture being for women only.”
Demna Gvasalia has never been one to stick by the rules of fashion – and that’s exactly what makes him one of the most exciting designers in the business. At a time when fashion is changing and there are so many conversations around schedules, seasons and the future of fashion as a whole, designer Balenciaga is making his own projects, especially when it comes to sewing.
In July, Couture Week was canceled due to the COVID-19 pandemic, and Balenciaga – which is due to return to the calendar for the first time since 1968 – announced it was postponing its show to January. However, in a recent interview with WWD, Gvasalia revealed a whole new approach as the brand will only show once a year in July, with no seasonal attachment, to move forward. “We have to relearn how to be patient to expect special things,” he told the site. “By doing it once a year, you have enough time to do something really special, to develop something that is not easy to copy. So it can really be real couture.
Perhaps the most exciting part of the new take, however, is the inclusion of men in the couture collection – something that historically has not been explored in the category. “I think the men have gotten to the point that they want to wear tailoring too, and I know we have clients who are going to love that. I kind of want to erase the gender identification of couture being for women only, and only older women who have the money to afford it, ”Gvasalia explained about her decision to expand the scope. sewing.
Given the new approach, the brand’s return to the couture calendar will not take place until July 2021. Since we have waited 52 years for Balenciaga couture to return, what 10 months are left?