Elodie x Puma: the summer 2020 collection

Elodie and Puma Women present the new Vinyl Pack created exclusively for AW LAB stores

His latest album, This is Elodie, it was a success, but no wonder – Elodie Di Patrizi, simply in art Elodie, had already conquered us during Sanremo, when he sang Andromeda in total Versace look. Since then, the young Elodie has never stopped and it is no coincidence that – just now that all radios broadcast her latest single, Guarana – you, unstoppable, launch a colorful collection for Puma.

After the success of the first capsules, in fact, Elodie has signed for the sportswear brand (of which he is also an Italian brand ambassador) a new collection inspired by the vinyl trend, where geometries and colors meet to give life to one modern and futuristic style, with a high-tech aspect. The VINYL Pack, characterized by contrasting colors and vinyl inserts, presents two models of sneakers Future Rider Vinyl and the Cali Sport Vinyl – in addition to a selection of clothing, including T-shirts, tops and shorts.

This collection is reminiscent of my 90s, the transparent inflatable backpacks, the ballpoint pens in fluorescent colors that I used to write on my friends’ diaries. Now a few years have passed but I still like playing with colors and having fun mixing them like when I was a child“Said Elodie.

The new VINYL Pack created by Elodie is available exclusively online at aw-lab.com and in the AW LAB stores.

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