Enough Millennials, it’s time for Perennials

We must officially deny Leo Longanesi: youth is no longer the only big fashion. Next to baby boomers, Millennials and generation Z, another concept is taking shape, unrelated to time and age: it’s time for Perennial. The word was coined on The What List by the technology entrepreneur Gina Pell and it’s a Millennial crisis perennialor rather lasting, always in bloom. In her article Pell invites us to define people no longer by their age, but on the basis of tastes and passions, as the online world already does, from Amazon to Netflix.

Even outside the pc screens grow women that after 40, 50 or 60 years they do not give up jobs or passions considered by Millennial (how to be an influencer), they are relevant in society, they know what is happening in the world, they keep up with technology, but above all they have a physical appearance from the indecipherable age. In particular, the first to redefine the concept of beauty by untying it from the generational side were the stars. Just think that in the last year the queens of the red carpet have been actresses over 50, beautiful and aware women, not at all conditioned by the registry factor.

While in fashion it was the year of the return on the catwalk of many supermodels of the nineties, now fifty years old, on the red carpet shone actresses like Monica Bellucci, 54 years old, Julienne Moore, 58, Tilda Swinton, 58, but also Susan Sarandon, 72 years old, e Jane Fonda, 81. Also the age of the last beauty queens elected by the magazine people makes us understand how beauty and youth are increasingly distant concepts: Pink, 40 years, Julia Roberts, 51 years old, Jennifer Aniston, 50, e Sandra Bullock, 54. If then we think that Diane Keaton at 73 he has fun on Instagram as a fashion influencer, the concept of Perennial seems to be already part of our daily reality – and our scroll.

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