Ethical fashion is certainly one of the directions in which many of us, in these days of lockdown due to coronavirus, have thought. The forced quarantine after the Covid-19 emergency has taught the whole world, through the thousands of photos on each social media, that nature needs a break from the exploitation it has unconditionally undergone until yesterday.
All the images of dolphins in Sardinia or of the clear waters of the Venetian canals, animals wandering around the cities without finding any human presence or the graphics that testify, starting from our Po area, like pollution, have passed under the eyes of all in the air it has precipitated with the arrest of the frenetic global productions.
Even fashion, in this chaotic moment, has had to stop and many, among companies, brands or fashion enthusiasts, are realizing how much the impact that the fashion system has negatively influenced the fate of the environment – especially in view of the 22 April (Earth Day), day dedicated to the Earth that hosts us.
But how do you start dressing sustainable? How to choose clothes in order to transform our dress into an ethical as well as aesthetic gesture?
A famous Laozi aphorism claimed that “Every long journey begins with a first step “. That’s why each of us can do something for the environment and for a more sustainable and responsible fashion. First of all, inquiring on the panorama of ethical fashion and its protagonists.
Among the new generation designers, there are many who first tried to imagine a different fashion, so choosing to buy an item or accessory from an emerging designer means supporting the environment, ethical fashion and the new life at the same time. vital to creativity. Vogue Talents, for three years now has been giving space to the most innovative among designers capable of looking responsibly at the creation and production of fashion collections.
A first step to enter the world of sustainable new generation designers is therefore to browse the February attachment of Vogue Talents in which we told the protagonists of fashion who take a clear position of responsibility towards the environment, such as Bethany Williams (finalist of the LVMH Prize 2019) to realities like Vitelli with entirely upcycled knitwear; from the super fun fashion of KidSuper (made in USA) to the Warsaw of Kowtow; or just think of the inclusive projects of Fantabody and Mama Tierra.
On the channel dedicated to the talented designers of Vogue.it, then, every day we publish profiles of visionaries who carry out ethical fashion projects with communities all over the world – see for example, among the most recent publications, the two Made in projects Peru DNI for menswear and Anaychay for children’s fashion and the Moroccan project Doum for Women – and upcycling creatives who made their strength, like Kevin Germanier who dresses the celebrities of sparkling looks of Swarovski crystals on the red carpet, Rave Review which for the collections uses only fabrics from leftovers and furnishing fabrics alongside brands whose strength lies in the idea of modularity, like the flavialarocca with which the designer won the prize dedicated to emerging designers at the 2019 Green Carpet Fashion Awards.
A suggestion for those who want to imagine the future of green fashion is to get to know the winners of the H & M Global Change Award, a real showcase of the most innovative ideas in terms of production processes and materials. And just in terms of materials, looking at the label of the garments we are about to wear (or better yet, buy) is the first step to consciously choose natural or eco-friendly fabrics. Even in this field, innovation sometimes exceeds the fantasy of fairy tales: after the fabric from the Orange Fiber oranges, vegan skin from the Desserto cactus is a reality.
Speaking of labels, it is precisely with the question “Who made my Clothes?” that the Fashion Revolution movement born following the collapse of the Rana Plaza production complex in Dhaka, Bangladesh on April 24, 2013, recalls the tragic event that caused the death of more than a thousand people engaged in the production of low-priced clothes and “challenge” ”Each of us to pay more attention to how we decide to dress for greater awareness among consumers about the sense of ethical fashion.
Fashion Revolution organizes for the next April 24 from 18.30 on the Zoom platform a this link a free appointment not to be missed for all those who want to start dressing more sustainably: there will first be a lectio magistralis by Marina Spadafora, National Coordinator of Fashion Revolution Italia, entitled “Principles of sustainable fashion and the role of the consumer”. From theory and principles to practice, the presentation of the continually updated map of sustainable shopping in Italy will follow, a valuable tool for those who want to start making responsible purchasing choices. The digital event will also be the occasion for the official presentation of the book by Marina Spadafora “The revolution starts from your closet”, made in collaboration with the journalist Luisa Ciuni.
The essay full of ideas and enriched with examples, data, detailed analyzes “photographs” the situation of the fashion industry and suggests possible options to be able to change it for the better in the future. As Marina Spadafora explains:“Choosing what we buy can create the world we want: each of us has the power to change things for the better and every moment is good to start doing it.” That’s why the book, coming out for (Solferino publisher) who points out that the commitment that binds the environment and fashion starts from ourselves and from our daily choices, is a must-read for those who want to start dressing in fashion.
With an effort to anticipate the future, you can also listen to our podcast dedicated to sustainable fashion: what clothes and accessories will populate the wardrobe in 2030, when will the 2030 Agenda end? Thanks to the new approach based on the sharing economy, rented and shared garments will find their place alongside bags, shoes and pre-loved and vintage clothes, whose life cycle extends by populating more than one wardrobe over the seasons; upcycled and evolved garments, designed already in the design phase with precautions capable of making recycling easy by favoring the circular economy, the hangers will be divided with clothes in innovative fabrics produced where design, biology and material science meet. And, even if we don’t see them, there will be virtual, beautiful and immaterial clothes in the sustainable wardrobe tailored to Agenda 2030.
The Vogue Yoox Challenge – The Future of Responsible Fashion contest launched during the Milan Fashion Week by Yoox and Vogue Italy is dedicated to sustainable fashion innovators and those who want to transform ethical fashion into their work: here’s how to participate.