Creativity can be a useful tool to engage and distract us in this difficult situation, which has now involved all the countries of the world. Milan Fashion Film Festival (FFFMilano) therefore wants to offer an additional opportunity to stimulate the inventiveness of all creatives with the initiative #CreativityStaysAwake, with the intent to create a sharing of hope and positivity that can help us all in such a tiring moment, especially from a psychological and emotional point of view. This initiative of FFFMilano requires users to post on their profile Instagram a photo or a short video that is representative of a message of hope and union using the hashtag #CreativityStaysAwake and tagging their official page @fashionfilmfestivalmilano. The most interesting contents will be published on the FFFMilano profile to create a gallery full of positivity and lightness.
In addition, FFFMilano also launches the initiative #FFFMilanoStayHome to entertain all of us, forced into our homes, with the publication, on a weekly basis, of a series of fashion films taken from the Festival archive, to give a different interpretation to the concept of “staying at home”, creating what more define a Home cinema.
“A Guide to Indulgence” by Nadia Lee Cohen