Fashion Week 2020: London becomes digital and gender neutral

The British Fashion Council has announced that London Fashion Week will be showcased in the next twelve months a new digital platform which will bring together the new women’s and men’s collections in a single gender neutral format.

The platform on www.londonfashionweek.co.uk will be active starting June 12, 2020, the date on which the men’s fashion week in London was scheduled. The site will be open to everyone: journalists, buyers and consumers, to bring the community closer to this difficult time for all sectors.

Caroline Rush CBE, CEO of BFC, commented: «It is essential to look to the future and the opportunity to change, collaborate and innovate. Many of our companies have always appreciated London Fashion Week as a platform not only for fashion but also for its influence on society, identity and culture. The current pandemic is leading us all to reflect more intensely on the society in which we live and how we want to live our lives and build businesses when we overcome this situation. On the other side we hope that this crisis will mark a turning point for greater sustainability, creativity and respect for the product. By creating a cultural platform for fashion week, we are adapting digital innovation to best meet our needs today and laying the foundations for something that can be a global showcase for the future. Designers will be able to share their stories and collections with a wider global community; we hope that in addition to personal perspectives in this difficult moment, there will be inspiration for the whole community ».

London Fashion Week in June 2020 will focus on storytelling and give voice to British businesses and creative talents, allowing them to tell their stories in these extraordinary times, highlighting London’s multiculturalism globally. By bringing together the fashion community, the platform will host exclusive multimedia content of designers, creatives and artists, through interviews, podcasts, design diaries, webinars and digital showrooms for the sale of the collections.

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