#NOICISIAMO. Not a promise, but an awareness of what Italy is today and which will also be tomorrow. A millennial and unassailable heritage that is the protagonist of a video with a strong emotional impact that recalls the most authentic beauty of the country created by the creative agency Leo Burnett for the FCA Group.
A video, entitled Hymn to the streets, which is also a hymn to the action, now and now, against the health emergency and which sees FCA in the forefront: starting from this week all the necessary activities have been started to convert one of the plants to the production of face masks. The goal is to start production in the coming weeks and to produce over one million masks per month which will be donated to first responders and healthcare professionals.
Additionally, FCA and Ferrari’s engineering and manufacturing teams are partnering with Siare Engineering, the country’s largest respirator manufacturer, to help them double their productivity.
And that the Hymn to the streets soon becomes a Hymn to the rediscovered joy.