Giorgio Armani Acqua For Life

It was the 2010 when the United Nations they recognized the right to water and sanitation as a human right. And, always in the same year, Giorgio Armani gives birth to Acqua for Life, initiative that focuses on universal access to drinking water in areas affected by water scarcity.

A project that enters its second decade and to which the brand dedicates a constant commitment and love. Without forgetting that, the 2020, is a year in which issues relating to clean water, hygiene and sanitation are made even more urgent given the current pandemic context Covid-19.

To date, Acqua for Life has invested further 9 million euros for water projects all over the world, with the result that well 413 systemswater supplies have helped to access a safe water source beyond 217 thousand people in 15 countries, distributed on three continents.

“Water is perhaps the element I feel closest to. For me, water represents life and regeneration, but also calm and serenity. Access to clean water is without doubt one of the greatest challenges of the 21st century. “ Giorgio Armani

Acqua for Life inaugurates its second decade with eight new projects: a project in China, Madagascar, Papua New Guinea, Nicaragua, Tanzania, Zimbabwe and two projects in Nepal.

To remember this moment, the photographer Viviane Sassen he collaborated for the second time with Acqua for Life. This year he captured the joy of the arrival of clean water in an area of ​​Nepal involved in an important water project.

Acqua for Life, Giorgio Armani

Eight new projects inaugurate the second decade of Acqua for Life

Over the past ten years, Acqua for Life has started water projects in 15 countries: Argentina, Bolivia, Brazil, Ghana, China, Haiti, India, Ivory Coast, Kenya, Madagascar, Mexico, Nepal, Papua New Guinea, Senegal and Sri Lanka.

Acqua for Life starts the second decade with 8 new projects.


In the district of Manjankandriana in Madagascar, access to water sources is estimated at just 58%. In the past two years, thanks to the support of the Acqua for Life initiative in collaboration with WaterAid, a long-term impact was possible in the region, resulting in clean water, decent sanitation and a good overall health situation. With 2 gravity-fed water supply systems, 17 drinking water supply points and 2 toilet blocks within successfully built school areas, more than a thousand students now have the opportunity to access clean water daily.


Acqua for Life has collaborated with the non-profit development center Chengdu Show You, developing projects in the province of Gansu, in China. The project helps a total of 1,850 students and teachers in four primary schools with the priority of ensuring a safe drinking water supply. A series of strategies have been put in place, including the fight against the problem of polluted water, the strengthening of awareness, the improvement and maintenance of facilities for access to drinking water and education for its use.


In this country, over one million people currently live without drinking water. Acqua for Life and WaterAid are working together on Bilwi, Nicaragua, to transform community life through clean water and good hygiene. Young women and men will be trained (with basic sealing, construction and administration training) and in charge of the water supply and maintenance of sanitation within their communities.

Papua New Guinea

Just the 37% of the population of this country has access to a basic water supply. Since 2018, an Acqua for Life project in partnership with WaterAid has been involved in training support figures that support girls in self-esteem and improve their hygiene knowledge. The installation of water and sanitation facilities in the central region has improved the lives of thousands of children. Over the next three years, the Acqua for Life initiative will help build 72 latrines and 12 rainwater collection systems, with benefit for over 3,500 students.


Tanzania has one of Africa’s fastest growing economies. However, not all areas of the country have benefited from this economic growth since 25 million people do not have access to clean water and 40 million people are without dignified sanitation. Within the next year, in collaboration with Acqua for Life, will work to transform the lives of over 18,000 people in Tanzania by ensuring access to drinking water and sanitation through affordable financing in the form of small loans.


In the district of Chivi, in Zimbabwe, Acqua for Life is collaborating with the local partner Dabane Trust to improve water, hygiene and sanitation conditions within the next three years. Since still 46% of the rural population does not have access to safe drinking water, the Acqua for Life initiative will lead to a concrete improvement of hygiene practices and appropriate access to clean water and sanitation: 17,600 lives will be transformed thanks to the recovery of 35 wells, 2 water pipe systems, 280 latrines and 280 structures for hand washing.


Acqua for Life supports the national program in NepalUnicef for water, sanitation and hygiene (WASH) To reach the most vulnerable children and families. Unicef ​​will work in five targeted municipalities in the provinces n. 2 and n. 5 to improve water quality and provide sustainable access to drinking water for around 5,000 people. This Unicef ​​program will take place in parallel with the existing water projects conducted by the partner of Acqua for Life WaterAid, projects in which Acqua for Life has been collaborating since 2018 by building water and sanitation facilities at the centers for the birth and health care of districts of Kailali and Bardiya, where he provided help to 5,523 pregnant women.

Acqua for Life according to Viviane Sassen in Nepal

After documenting the joyful journey to clean water in Madagascar, Viviane Sassen accompanied for the second time a Acqua for Life project, carried out together with the partner WaterAid. This time Viviane Sassen shot a film and took pictures that capture the transformative power of clean water in healthcare facilities and birth centers. The video and photos show the intrinsic connection between water and life. Viviane Sassen is a Dutch photographer who ranges from art to fashion. The time spent in Kenya when she was a child has had a great influence on her: in Africa she has done most of her work, in areas ranging from South Africa to Kenya, in Zambia, in Tanzania, and in West Africa. His work aims to ignore traditional gender boundaries and addresses the often problematic link between photography, imperialism and colonial imagery. Viviane Sassen ‘s aesthetic draws on documentary technique as for that of still photography, and its multitude of points of view invites a myriad of interpretations.

Instagram @ArmaniBeauty
Facebook @AcquaforLife

A balanced partnership strategy

Acqua for Life collaborates and dialogues with three main partners around the world.

Acqua for Life with Unicef ​​USA

For the tenth consecutive year, Giorgio Armani’s Acqua for Life campaign continues to helpUnicef to provide safe and clean drinking water for children.

Giorgio Armani has been supporting the Unicef ​​programs for water and sanitation (WASH) in Burkina Faso, Nicaragua, Ivory Coast, Guatemala, Haiti, Tanzania, Togo and Vietnam since 2010. As part of the Acqua for Life 2020 campaign, the funds raised are supporting Unicef’s WASH programs in Nepal to improve water quality and provide sustainable access to drinking water for around 5,000 people.

Acqua for Life with WaterAid

In 2018, Acqua for Life added WaterAid to existing partners, in light of his technical skills in the sector WASH. WaterAid works to make clean water, decent toilets and good hygiene accessible to everyone, anywhere, over the course of a generation. He is currently working in 28 countries to change the lives of the poorest and most marginalized people. Furthermore, WaterAid is present on a global scale, has a collaborative approach and is committed to finding sustainable solutions to the water crisis worldwide.

Between 2018 and 2020, Acqua for Life supports three WaterAid projects focused on schools and health facilities in Madagascar, Nepal and Papua New Guinea. A fourth project has been launched this year in Nicaragua.

Acqua for Life with

In 2020 Acqua for Life joined forces with, a global non-profit organization that helps people access drinking water and sanitation through affordable financing in the form of small loans. With over 25 years of experience and knowledge, uses financial solutions accessible on the market to transform people’s lives and end the global water crisis. To date, has helped more than 25 million people in 16 countries by ensuring access to safe water and sanitation. In partnership with Acqua for Life, will work to transform the lives of over 18,000 people in Tanzania to offer access to drinking water and sanitation.

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