The latest role of Kerby Jean-Raymond and the new stars of Michael Kors’ Watch Hunger Stop campaign.
Kerby Jean-Raymond appointed Vice President of Creative Direction at Reebok
Kerby Jean-Raymond, Founder of Pyer Moss, will bring his perspective to Reebok in his new role as Vice President of Creative Direction. The industry pioneer and winner of this year’s CFDA award for “American Menswear Designer of the Year” has worked with the brand for the past four years through collaborations with Pyer Moss, but fans will begin to see his influence. more permanently in marketed products. in 2022. “I am excited to evolve my role at Reebok and join the leadership team as Head of Creative Direction. I look forward to this opportunity to help reinvigorate the brand with new ideas, while focusing on instilling a social sense in our work, ”says Jean-Raymond.
Louis Vuitton opens store in New Yorkdale
The latest addition to Yorkdale’s luxury retailer lineup is Louis Vuitton. The newly opened boutique has a two-story facade wrapped in LED screens featuring the brand’s Monogram flower motif, marrying the concept of heritage and modern luxury. Inside the store, which carries the full assortment of the brand’s products, there is also a collection of locally sourced art, furniture and objects and the brand’s archives. The same goes for a giant cherry tree sculpture by Japanese artist Takashi Murakami, which serves as a playful centerpiece in the space. In-store services include the personalization of leather goods and the engraving of perfume bottles.
Michael Kors’ new Watch Hunger Stop campaign features employees
For the eighth year of Michael Kors’ Watch Hunger Stop campaign, which supports the World Food Program (WFP), the brand has made its employees the face of its efforts. In past seasons, the campaign has featured celebrities like Kate Hudson, Halle Berry and Lupita Nyong’o, but this year the brand has revamped its approach. “Casting and photographing our employees for this campaign was very special. People have spoken of their pride in working on Watch Hunger Stop over the years and their eagerness to help those in need, ”said Kors. The collection includes a special edition Watch Hunger Stop 2020 white t-shirt and blue tote, and all proceeds from the sale of the coins will go to WFP.
Holt Renfrew collaborates with Campaign for Wool and Canadian designers
Holt Renfrew and the Campaign for Wool have teamed up with Canadian designers Smythe and Line to reinvent and showcase the enduring uses and properties of wool with a capsule collection that debuted this week. The three styles of coats designed by Line and the riding blazer created by Smythe use fabric sourced from British heritage factories. “Each piece has been carefully created with the durability and attributes of wool central to the design process. The capsule collection is a wonderful example of how this ancient fiber and textile craft can be transformed into great modern classics, ”said Alexandra Weston, DVP Brand and Creative Strategy at Holt Renfrew. The collection is currently available at Holt Renfrew.
And ICMYI, here are the other fashion news of the week:
Bottega Veneta launched an exclusive colourway in its iconic Pouch bag as Vancouver’s new pop-up
Soft Focus from Toronto has launched a new collection of WFH staples
Nordstrom announced it will go fur-free from 2021