“Scent has always been the key to helping us strengthen the mood we want to be in.”
Has there ever been a more confusing time to find a new summer scent? With the warmer weather approaching, a time when many people like to switch up their usual scent for something bright and summery, current home orders in many provinces are forcing your favorite beauty retailer to take a whiff. of the new fragrance launches a thing of the past. But at the same time, using the scent as a mood booster right now seems like a no-brainer. So what should a perfume lover do?
We caught up with Sylvie Ganter and Christophe Cervasel, the founders of Atelier Cologne, to discuss all things fragrance related, including how to buy fragrances online.
On the use of perfume in the past year to cultivate a sense of freedom
Christophe: “I’m really a morning and evening person in terms of scent, so I use two different scents in the same day. In the morning for me it is energy and freshness, and in the evening it is more calm and sensuality. Scent has always been the key to helping us strengthen the mood we want to be in. So we use a lot of perfume during quarantine. Candles too. These things have a strong impact on your brain and your mood. I recommend that consumers try to figure out which ingredients, which notes, can help make them feel more at the moment. “
On the latest Atelier Cologne launch, Lemon Island
Christophe: “As usual, it’s a combination of our own experience and our love for raw materials. Five years ago we had the chance to take a boat trip with our children and [visit several] small islands along the Pacific Ocean. This is where we had the idea to work on this perfume, [inspired by the] sunny, salty and oily scents of the return from the beach.
Sylvie: “We love citrus at Atelier Cologne and are always on the lookout for new types of citrus ingredients that have never been used before. So when we were [approached with the concept of using] a very specific type of little lime growing on an island along the Indian Ocean, we jumped in to do something with this raw material and to really try to create a scent that is reminiscent of an escape to paradise – where you are connected to nature, it’s a new beginning and everything is serene and turquoise and beautiful. It’s that ocean salt feeling on your skin mixed with tanning oil and the heat of the sun. We asked ourselves, “How do we use the ingredient to recreate this moment?” We started working on it in 2016, so it’s [funny] let him come out at a time when we are all locked up and cannot travel. It’s a real escape.
Christophe: “The lime is quite bitter and very peppery, which we liked because it conveys the freshness of citrus, but with a more powerful personality. And this island lemon was going in the trash; they weren’t using it for anything. So we also liked the idea of using a natural material, which initially had no end, to contribute to the well-being of the local population.
On how consumers can buy new perfumes online
Christophe: “I have two tips. The first is pretty straightforward, but that’s why we partner with retailers like Sephora. If you are a Sephora customer, you will receive perfume samples with your orders. Each time you order you can choose between three free samples and very often you will see an Atelier Cologne sample [as one of the options]. We are giving Sephora huge amounts of samples because we believe it is fundamental to allow [customers to sample new scents].
“And my second piece of advice is to try to really understand the emotion and the feeling that the perfume conveys. [when shopping online]. For example, with Lemon Island, it is quite easy to understand the scent of the perfume on your skin, even if you are not physically able to vaporize the perfume, due to the description of the ingredients and the history that follows. hidden behind. We try to make this emotion very precise for a client so that he already has an idea of the scent [before smelling it]. “
Why all Atelier Cologne fragrances are unisex
Christophe: “Well the first reason is that we are a couple and we don’t want to compromise, so each scent is meant to be enjoyed by both Sylvie and me. We have different tastes when it comes to perfume; Sylvie likes woody scents that people mostly describe as masculine, and I love flowery scents which are mostly described as feminine. It’s just part of our creative process to take a new formula and get it around. [our team] 20 to 30 people and make sure that is not possible for them [to say] “This is a feminine scent” or “This is a masculine scent.” “
Sylvie: “That’s right; when you mix woody scents and flowers and then add citrus on top of it, you get something that can be easily worn by a man or a woman. And then it depends on how a scent is. acts on your skin, so if Christophe and I are wearing the exact same perfume, he will not smell the same on him as on me.