IKEA Teams Up With Byredo on a Collection of Candles

Photograph provided by IKEA

IKEA’s latest designer collaboration creates the perfect scents.

IKEA is back with another headline-grabbing collaboration, this time teaming up with Swedish perfume and beauty company Byredo for a collection of luxury candles. And given that we’re heading into winter and will be spending a lot of time indoors (we’re pros right now), there’s never any reason to buy a new candle (or five). to give your home a little extra.

Ben Gorham, the founder of Byredo, was born in Sweden and then spent part of his childhood in Toronto before moving to New York and then returning to his home country. He founded the brand in 2006 and it has since become a cult favorite with editors, influencers, celebrities and luxury films around the world. Candles currently offered in Byredo’s main line start at $ 60 and go up to $ 120 – making the IKEA collaboration all the more exciting, as prices start at just $ 6.99 (the most expensive candle is the range of only $ 27.99 for a large, four-wick design).

Photograph provided by IKEA

The Byredo x IKEA collaboration is called OSYNLIG and includes 13 scented candles, designed to “induce a wide range of emotions – nostalgic memories, dreams of the future and, most importantly, intensify the experience of being at home through scent. », According to a release. The scents have been divided into three categories – floral, woody and fresh.

In a statement, IKEA says the collaboration has allowed the brand to highlight the importance of “invisible design” to make our living spaces even more welcoming. “Invisible design – the use of smell, sound and light – can offer new and unexpected solutions to the challenges we face in our lives at home today,” says the company. Gorham also notes the power of a signature house fragrance. “The smell of your home is very moving and plays a big role in how you feel there,” he says. “Smell is a very relevant part of the home and creates a feeling of comfort and security.”

More than just an incredible smell, the candles are also beautifully packaged (no surprise given Byredo’s signature aesthetic). The candles come in small, medium, and large sizes and you’ll want to keep each of the stylish, triangular embossed containers once you’re done with the scent to stylishly update your pen holder, for example, or maybe house your face masks. ?

Photograph provided by IKEA

The collection will launch in all IKEA stores across Canada, as well as online at ikea.ca on November 1.

Source link

Leave a Reply

%d bloggers like this: