Ikea launches the Knorva hat, a bucket hat already destined to be a 2020 fashion trend
There street fashion it has the great advantage of being able to transform modern realities into real cultural phenomena, converting a simple shopping bag into anthropological and social analysis material. Pioneers of this avant-garde art and covered aesthetic of the product are Virgil Abloh with Off-White, who turned the industrial signage in an unexplored sector of accessories, e Demna Gvasalia for Balenciaga, whose revaluation ofconsumerist element led us to elect a new contemporary pop art icon, Ikea, democratic furniture giant who with admirable nonchalance, thus responded to the creation of a luxury Frakta: “of Frakta there is only one and like her there is none”.
The great Swedish company, at the center of this inventive cyclone that has transformed its shopping bag in couture bags, has today decided not to be just a source of inspiration, but a creative agent in the fashion sector, thus creating a new accessory fashion that already seems destined to become a phenomenon. It is about Knorva hat, a bucket hat in electric blue polypropylene, the same material as the maxi shopping bags in each store. With the inevitable detail in fabric with yellow logo Ikea, this hat leads us to redefine the concept of street style, transforming a company that symbolizes a trend, into a reality that launches the trends.