Inner Demons Mental Health Foundation Denmark

Inner Demons Mental Health Foundation Denmark

About the project

Battling anxiety and depression can be a terribly lonely experience, and even more so when everyone is isolated in their homes. In a new spot, Mental Health Foundation Denmark and Lykke May Andersen promote free and anonymous help for those battling inner demons. Lykke May Andersen stars in the film that she has created with director Ada Bligaard Søby and the production company Bacon.

Inner Demons Mental Health Foundation Denmark
Inner Demons Mental Health Foundation Denmark

“The film is an indication of how an inner dialogue can sound when suffering from anxiety and depression. I myself have experience with both and didn’t even realize what I was up against until I experienced psychosomatic symptoms and some very inappropriate internal dialogues. I hope the film can help encourage people who are experiencing depression and anxiety to seek help, “says Lykke May Andersen who is currently studying psychotherapy at the Psychotherapeutic Institute in Copenhagen.

The purpose of the film is to create awareness of Mental Health Foundation Denmark’s offer of free anonymous help via phone, email and chat. More people than usual have contacted the foundation over the last couple of weeks, and the opening hours of the counseling have been extended to help who are struggling the most during a time of heightened anxiety throughout society.

“Lykke May Andersen and director Ada Bligaard Søby show how it can feel to battle your inner voices. We have probably all been our own worst criticism at time and for some people that turns into a constant feeling of being inadequate. Luckily, if you tell someone about these feelings, most people will react with the openness and understanding necessary to give you strength and perhaps seek professional help, if that is what you need, “says director of the Mental Health Foundation Denmark, Marianne Skjold.

The Mental Health Foundation Denmark’s 75 volunteers all have professional backgrounds in mental health or vulnerability counseling, and they have all had special training before they answer calls, mails or chat.

Team Credits

Idea and Copywriters: Lykke May Andersen & Ada Bligaard Søby

Director: Ada Bligaard Søby

Cast: Lykke May Andersen

Exec. Producer: Puts Jermiin

Producers: Glass & Laura Valentiner-Bohse

Runner: Selma Munksgaard

DOP: David Bauer

B-photo: Franz Borde

Gaffer: Morten Kildegaard

Scenography: Mille Marie Jensen

Sound Engineer: Matias Brogård

Stylist: Melanie Buchhave

Make-up artist: Louise Bruun

Editor: Nikolaj Dahl

Color Grade: Hannibal Lang

Sound design: Adrian Aurelius

Postproduction: BaconX

Production Company: Bacon



Born in Denmark in 1975. Moved to New York at age twenty to study at School of Visual Arts, but ended up waitressing in nightclubs instead. Later she assisted fashion photographer Terry Richardson around the time when he was making the ‘Terryworld’ book, and made motorcycle trips around the US with her camera and boyfriend. He has directed documentaries, commercials and music videos plus released a photo book called ‘The Best Is Yet to Come’ with personal photographs of The Danish Queen, Kate Moss, Hitler and her mom naked. May Andersen and Ada runs the production of ‘Official Explanation’ hoodies.


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