With a career spanning over two decades, June Ambrose has long been called by celebrity stylists. Missy Elliott’s black “Michelin Man” suit? June Ambrose. Jay-Z’s fashion evolution from hip-hop superstar to mogul? June Ambrose. Now the fashion veteran is bringing his talents to Puma as the new Creative Director.
It was announced today, October 5, that Ambrose will design for Puma’s feminine and feminine lines. After Jay-Z introduced the stylist to Bjørn Gulden, CEO of Puma, and Adam Petrick, Global Head of Brand and Marketing at Puma, Ambrose knew a collaboration was on the horizon.
“The connection between style and sport is timeless and it’s something I’ve always wanted to put my twist on,” Ambrose said in a statement. “Beyond collections, it’s important to me that collaboration is rooted in social impact, and Puma’s working in the social justice space to empower young people through sport makes this the perfect partner.”
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While the exact details of the collaboration have yet to be revealed, Petrick told WWD he felt “an immediate connection and vision alignment – an opportunity to merge athletic wear with fashion style details. “. He is convinced that Ambrose will transform the brand’s feminine offering: “She’s not a designer in the classic sense of the word, she is a designer, but she will have the chance to put her design skills to use.”
“The female athlete is underserved by many brands and we believe there is an opportunity to bring style, fashion and innovation to footwear and clothing in general, especially basketball. He told WWD. With her new role, Ambrose wants to put an emphasis on gender equality.
“Why can’t a guy wear our pieces?” “She asked.” With everything going on with gender neutrality, it’ll be fun to see where it goes. Ambrose’s first collection for Puma will debut next summer.
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