Toronto-born cosmetics giant MAC today announced Lisa (Lalisa Manobal) of K-pop girl group Blackpink as its new global brand ambassador. The news is pretty big, considering Lisa is the first K-pop star to land the role in the company.
Commenting on her nomination, Lisa – who wears Powder Kiss lipstick in Mull it Over in her first campaign image – said in a statement, “I’ve always been a huge MAC fan! I love the way the brand transforms makeup into a form of self-expression that always gives me great confidence on stage, ”adding that she is“ thrilled to invite and empower more audiences ”through the partnership with the brand “because we both have individuality and diversity at the heart of our lives. “
Drew Elliott, senior vice president and global creative director for MAC, said in a statement that “the star’s unmatched talent and bold, avant-garde style [that] make it the perfect choice for MAC. Always confident and never fearful of risks, she embodies our commitment to celebrate individuality and self-expression above all. Sharing the news via Instagram, MAC added that she had “so many major surprises in store” for Lisa as part of her role.
In addition to the facade campaigns and various as yet undisclosed projects, the partnership will also see the Blackpink star – who has over 40 million Instagram followers – “working with MAC makeup artists to showcase her signature looks, share secrets. beauty, skin care regimes and a lifestyle. with MAC fans. “
Although this is the star’s first major beauty role, she has already performed in front of the camera for Bvlgari (for whom she was recently named an ambassador) and Celine. In fact, she was the first ambassador chosen by Hedi Slimane after taking the reins of the French fashion house.