LVMH: from perfumes to sanitiser against coronavirus

Emergency times require emergency solutions. And so even luxury can become a resource to fight coronavirus. LVMH, the luxury giant that includes cots like Louis Vuitton, Christian Dior and many others, has announced that, from today, part of the production lines of perfumes and cosmetics will be destined for the production of hand sanitizing gel.

The products produced will be distributed free of charge to healthcare personnel and authorities publics starting from the hospital in Paris. To announce the same group that issued a press release later taken up by Reuters.

Guerlain’s “Dame de Table” (Table Lady) Sylvie Romet works on a bottle of perfume at the Guerlain factory in Orphin, south of Paris on November 6, 2018. – Less than 2% of Guerlain’s bottles pass into the hands of the “table ladies “working for the famous perfumer, the first to have imagined this function more than a century ago to bring a particular finish to exceptional bottles, special series and other custom orders. (Photo by Thomas SAMSON / AFP) (Photo credit should read THOMAS SAMSON / AFP via Getty Images)

© THOMAS SAMSON

A decision that makes it even clearer how the effort to combat covid-19 must be as global and collective as possible. And how even sectors apparently far from healthcare can, in reality, play a very important role.

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