Madewell Launches New Athleisure Category

As if you needed another reason to love Madewell, the beloved brand whose denim offerings have become a mainstay in many closets – including the most famous, like Meghan Markle – here’s one more: Madewell athleisure. For the first time ever, Madewell is making its foray into the athletics market with a collection aptly titled Make Weekends Longer.

The clothing Madewell customers wanted that matched the era – comfortable, casual clothing that can be worn as loungewear or paired with iconic Madewell pieces. Earlier this year, Madewell published a survey of shoppers asking for their feedback and found that “81% of shoppers had made a move in their style since March when the pandemic started, incorporating more casual and comfortable clothing, such as sweatpants and leggings, ”the brand explained in a press release. The collection launches with 25 styles, including t-shirts, sweatpants, hoodies and more. Customers can choose from a range of colors, such as lavender, orange, mauve, black, and beige in varying fits and styles.

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Best of all, the pieces are sustainably made from recycled polyester or what Madewell calls Superbrushed, which combines Lenzing Modal® and REPREVE® polyester to create a soft yet flexible fabric that doesn’t lose its shape over time, as well. only organic cotton.

The entire collection costs less than $ 100, so stock up, because jeans are a thing of the past. Shop the entire collection today at madewell.com, with our top picks below.

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