Madewell Launches New Athleisure Category

As if you needed another reason to love Madewell, the beloved brand whose denim offerings have become a mainstay in many closets – including the most famous, like Meghan Markle – here’s one more: Madewell athleisure. For the first time ever, Madewell is making its foray into the athletics market with a collection aptly titled Make Weekends Longer.

The clothing Madewell customers wanted that matched the era – comfortable, casual clothing that can be worn as loungewear or paired with iconic Madewell pieces. Earlier this year, Madewell published a survey of shoppers asking for their feedback and found that “81% of shoppers had made a move in their style since March when the pandemic started, incorporating more casual and comfortable clothing, such as sweatpants and leggings, ”the brand explained in a press release. The collection launches with 25 styles, including t-shirts, sweatpants, hoodies and more. Customers can choose from a range of colors, such as lavender, orange, mauve, black, and beige in varying fits and styles.

extend weekends well


Best of all, the pieces are sustainably made from recycled polyester or what Madewell calls Superbrushed, which combines Lenzing Modal® and REPREVE® polyester to create a soft yet flexible fabric that doesn’t lose its shape over time, as well. only organic cotton.

The entire collection costs less than $ 100, so stock up, because jeans are a thing of the past. Shop the entire collection today at, with our top picks below.

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