Max Mara: pastel outfits for Spring Summer 2020

Baby blue, pink, lilac, light yellow and mint green are repeated in pastel outfits for the Spring Summer 2020 signed by Max Mara. The trend is Pastel Army: an army of joy and freshness in delicate nuances, on precise and sharp silhouettes.

A new point of view on female empowerment which, today more than ever, is also expressed through fashion. And then, from the catwalks to the street, a host of confident and proud women arrive, but above all free to wear the most gentle shades without losing their strength.

The look of the Max Mara Spring Summer 2020 collection is composed as a modern hyper fashion uniform: the long luxury cotton jackets are combined with short-sleeved shirts with zipped pockets and bermudas coordinated with pleats. The short-sleeved blazers are worn on poplin soldier shirts and short pants in matching cotton gabardine.

Showy stitching emphasizes the sartorial construction of the outerwear and the ranger-style details of the tops, while men’s accessories complete the Pastel Army uniform. Poplin neckties ton sur ton knotted to the French collars of shirts, ribbed cotton socks brush the knees under the Bermudas with the fold.

Baby blue, pink, lilac, light yellow and mint green are repeated, once again and with force, with that free and seductive force of the women who dress Max Mara.

Director: Francesco Petroni @Atomo management
DOP: Amilcare Canali
Creative consultant: Giangi Giordano
Make-up artist: Giorgia Pambianchi
Hair Stylist: Gabriele Trezzi @Closeupmilano using R + Co
Model: Jamilla H. @Premiere
Casting director: Nicolas Bianciotto @ Art-board

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