McDonald’s Joins the Fierce Fight for Chicken Sandwich Supremacy

After the leave, the focus turned to the bun. Fifteen to 20 varieties of rolls and rolls were considered. More sandwiches were prepared and tested to taste. “It was tons of buns,” Mr. Link said.

Finally, McDonald’s decided, for the first time, to use a potato roll for one of its sandwiches. The roll is toasted with a creamy butter, distributed through new stoves installed in restaurants.

“It’s sweet and buttery, a great addition to the salty chicken,” said Linda VanGosen, head of US menu strategy at McDonald’s.

Last, but not least, the two pickles. “I learned a lot about pickles,” Mr. Link said with a laugh, explaining that the crumpled pickle used by McDonald’s means more crunch and more pickle flavor on the sandwich.

Instead of the cardboard boxes that McDonald’s uses for most of its sandwiches, the original crispy chicken sandwich and the spicy version will be served in a foil bag.

At the end of 2019, the new chicken sandwich was being tested at restaurants in Houston and Knoxville, Tennessee. After successful trials, it was planned to release the sandwiches last summer. But those plans were sidelined as the coronavirus pandemic swept the country and franchise owners focused on keeping their doors open and employee safety.

“Our focus should be on serving our customers,” Ms. VanGosen said. “It just wasn’t a good time to get started.”

Mr. Link said the sandwich was worth the wait.

“I am passionate about chicken. Being from the South, I eat a lot of chicken, ”he says. “I wanted a sandwich that, when I ate that sandwich, I wanted to have another bite.

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