Here’s what you need to know about the latest Canadian brand launch.
Canadian jewelry brand Mejuri is expanding its offering next month by announcing this week that it will be offering a line of men’s jewelry starting October 5.
The line will feature nine pieces of jewelry to start with – including 14k gold and sterling silver necklaces and bracelets, as well as signet rings, pendant necklaces and a textured cuff. The collection will be available for pre-order from October 1 before being available online and in Mejuri stores from October 5. The men’s offer will not follow the weekly pattern at this time.
Speaking with FASHION on why the brand launched for men, co-founder and CEO Noura Sakkijha said: “The beginnings of the Mejuri men’s collection reflect today’s changing cultural landscape. Conventional social classifications are dissipating and we knew the time had come to create an environment for exploring easy, everyday, and exceptionally designed fine jewelry for men. It could be a man making his first foray into jewelry, or an existing customer buying for a friend or partner. What we do know from this moment is that fashion is back to basics and jewelry can be the differentiator, for everyone. She adds that the new line is also a response to customer demand. “Over the past couple of years we have had so many requests from our community asking if this is something we would one day explore and in our retail stores we have seen men buying themselves and styling jewelry. from our main line, so we wanted to expand the offering. “
As for the difference between the men’s line and the women’s line, Sakkijha says: “The collection features the same high-quality, durable materials that we’re known for and the same philosophy – we’re made for everyday use. While you will find chain necklaces, signet rings and bracelets in the men’s and women’s offerings, we have incorporated different elements into the men’s collection. We had fun adding sterling silver pieces with a matte gray finish, which you’ll see in our ribbed cuff and popcorn chain bracelet. Both styles are edgy but minimalist. We’ve also introduced titanium, a light yet strong material that will stand the test of time.
Discover the new Mejuri men’s collection below: