National Chamber of Italian Fashion has announced that the Milano Moda Uomo fashion shows and presentations (scheduled from 19 to 23 June 2020) will take place on the occasion of the Milano Moda Donna dSeptember 2020.
The decision was made due to the COVID-19 pandemic.
“We are working on new digital formats and new ways of meeting to create, on the days provided by Milano Moda Uomo, other moments of narration, b2b and b2c platforms for the benefit of brands, luxury companies and all the players in the system. In the awareness that everything possible will be done to have ready-made collections on those dates for an innovative sales campaign. The 800 showrooms in Milan will be an active part of these narrative moments “: this is the statement from the Camera della Moda.
The same decision was made in France, for the men’s collections of Paris Fashion Week and for Haute Couture.