Catch up on any news you might have missed.
Sparitual launches a nail wellness kit
Los Angeles-based nail and body care brand Sparitual launched a new nail wellness collection on February 15, featuring a star line-up including cuticle remover and oil, and nail strengthening and a top coat. The products are all vegan and reflect the evolution of the beauty industry towards hand care, health and hygiene. With nourishing ingredients like bamboo extract, bamboo oil, and argan oil, there has never been a better time to give your hands and nails extra attention.
Monday Hair Care Makes Canadian Debut
Launching a new haircare collection just ahead of a disturbing global lockdown that has shaken all aspects of life seems stressful, but for New Zealand entrepreneur Jaimee Lupton, the timing last March seemed to reiterate the message behind his brand, Monday. “Beauty shouldn’t have to cost an arm and a leg,” says Lupton. “We have decided to make luxury accessible; considering the time of day, I think it was very important to people. Priced at $ 10 and under, the SLS-free and paraben-free pastel pink line of four in-shower cleansing and conditioning duos sold out within days when it was first released in New Zealand and in Australia and has now officially landed in mass market retailers. across Canada. With nourishing and fortifying ingredients such as Shea Butter, Coconut Oil, Vitamin E, and Rice Protein, offerings include Gentle for fine and brittle hair, Volume for limp hair, Gentle for coarse and Hydration for dry hair. “All our ingredients are fair trade and sustainable; they are huge pillars of our brand and they are very important to us, ”says Lupton.
Cheekbone Beauty falls under the eye category
Canadian Indigenous cosmetics brand Cheekbone Beauty caused a stir with its first eye product launch following the success of the brand’s vegan lipsticks, which are handcrafted and hand poured in Canada with sustainably sourced ingredients stored in biodegradable packaging. On February 19, the brand launched Sustain Eyes, a collection of vegan and gluten-free eyeliner pencils in five shades (black, brown, plum, green and blue). The coverings are housed in wood from PEFC certified protected forests and wrapped in plantable seed paper. “By staying connected to our indigenous roots, Sustain Eyes brings us closer to creating beautiful makeup products based on the pillar of sustainability, raising awareness of how our actions today will impact future generations” , says founder Jennifer Harper. “Once you’ve fully sharpened the pencil, it’s gone and leaves no trace.”
Tower 28 Adds New Shades to Cult Favorite BeachPlease Luminous Tinted Balm Offer
Beauty brand Tower 28 has become a favorite with clean beauty enthusiasts thanks to its gentle formulations, versatile shade offerings, and compliance with the National Eczema Association ingredient guidelines, ensuring no allergens and irritants. potentials does not enter product formulas. This week, the brand added three new shade offerings to its BeachPlease Luminous Tinted Balm that can be used on lips, eyes and cheeks. The new shades, After Hours, Rush Hour, and Power Hour, were inspired by the colors of the Santa Monica sunset. “These new shade extensions are from our amazing community,” Founder Amy Liu said in a statement. “I am proud to have a very engaged community and we make a habit of regularly asking them what is missing. They spoke and we listened!
Benefit’s new They’re Real! Magnet Extreme mascara has arrived
Benefit’s biggest launch of the year has arrived and it is an addition to the brand’s impressive portfolio of mascaras offerings. They are real! Magnet Extreme Lengthening Mascara features a brush with a revolutionary magnetically charged core that pulls the mineral-enriched magnetic formula up and out, past the tips of the lashes. Its custom designed zigzag bristles are strategically positioned to unfold, part and define lashes. “Beyond the technology and the results, it was always important that we developed a mascara for everyday use,” says Annie Ford Danielson, Chief Beauty Ambassador at Benefit Cosmetics. “We went through extremely rigorous testing standards for every part of the formulation and went through 78 iterations of the formula. Our biggest claim is that this mascara gives 40% longer lashes. “
Bite Beauty has launched a new liquid liner
A black liquid eyeliner is a staple in beauty kits, but trying to find one made from clean, high-quality ingredients is a challenge. Enter: Bite Beauty. Known for its non-toxic, vegan and cruelty-free formulas, Bite’s very first liner, Upswing Extreme Longwear Liquid Eyeliner, is made with nourishing passionflower extract and a fruit-derived thickening agent that delivers color slippery. Plus: The felt tip dip applicator is something even eyeliner enthusiasts can master to work their way into that perfect cat eye. Bonus: the dark black pigment does not move when dry.