Pronovias donates wedding dresses to the promising brides, nurses and doctors, who are committed to the front line against the global Coronavirus pandemic
They do not define themselves as heroes and heroines but for the task they perform every day, in our eyes they are. Nurses and nurses, doctors and doctors, are on the front lines to fight the Coronavirus, which has swept the world in recent weeks. Social life has been reduced to the minimum and necessary, while all types of activities and programs have been skipped. Weddings included.
For this reason, Alessandra Rinaudo, Artistic Director of the Pronovias group, curated THE HEROES COLLECTION, selecting specifically for these future brides a wide range of wonderful exclusive clothes “Unstoppable paladins in their battle for the care of the sick. It is an honor for me to show my commitment and raise awareness of these women who are doing everything possible to overcome the pandemic. Love wins over everything. “ A small gesture
The group started the program already in China earlier this year and now extends the initiative to other countries around the world, given the global pandemic state. Thus, in a period of uncertainty, fear and suffering, Pronovias wants to instill strength and share a message of love: a gesture of altruism that focuses on the work done on the front line by the medical and nursing staff up to the concierge staff and to catering.
A gesture that joins the textile companies that have decided to produce masks (Miroglio and Zara) to help the territory in a state of emergency, as well as the important donations of international fashion houses.
Airbnb for doctors and nurses, away medical staff will be able to count on free accommodation