Reopening of museums: at Poldi Pezzoli admissions for 1 euro for three thousand people

The Poldi Pezzoli Museum of Milan has reopened to the public after 78 days of lockdown, thanks to the contribution of the Friends of the Poldi Pezzoli Museum Association. Founded in the mid-1960s, the Association has promoted several initiatives over the years in favor of the museum’s artistic heritage and cultural activities.

Today, to bring visitors closer to the public after the health emergency caused by Covid-19, the Association offers three thousand people the admission ticket for € 1 (instead of € 14) and give them the Friends of the Museum card, valid until the end of the year.

Aldo Citterio, President of the Friends of the Poldi Pezzoli Museum, says he is certain that “the project will be successful and will also be a point of reference for other museum institutions.” In the coming months the Amici Association will donate a DonationBox by Metadonors to the Museum, for implement the fundraising work with particular attention to micro donations This new donor acquisition channel will allow you to collect one-off resources in contact less mode, without the need for physical contact and cash exchange.

You can become a Friend of the Museum with the annual subscription of a membership fee: all information can be found on the website

In addition to the permanent collection, until 28 September 2020, the exhibition “Memos. About fashion in this millennium ”, edited by Maria Luisa Frisa.

Top: the Portrait of a young lady by Pollaiolo, a symbol of the Poldi Pezzoli Museum

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