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Rishi Sunak promoted his budget speech with a luxurious online video featuring 134 images of himself.
The expensive-looking commercial clip, which airs today on official government channels, lasts more than five minutes.
It features dramatic music and subtle visual effects – and includes an animated brand logo for the Wednesday budget.
And despite being a promotional ad from the Tory Chancellor, the clip was paid to use taxpayer dollars.
The music used in the film’s opening seconds costs almost £ 400 to license a nationwide online advertising campaign.
The glossy video comes just a week after Mr. Sunak posted a one-on-one Zoom conversation with celebrity chef and game show host Gordon Ramsay on official government channels.
The “interview” was called “deaf to tone” and “shameless publicity stunt” by Labor’s Lucy Powell.
And Mr. Sunak has come under fire for his self-promoting behavior – after spending months adding his own logo to government announcements.
The mirror counted 134 images of the Tory Chancellor over the course of the five-and-a-half-minute promotional film, including skipped clippings.
The film opens with a fake interview with the Chancellor, where he describes the feeling of shock a year ago when he was offered the post of Chancellor.
Boris Johnson gave him the post after his predecessor Sajid Javid, under whom he served as chief secretary, resigned in protest after the PM ordered him to fire his team of assistants.
The former chancellor said that “no self-respecting minister” could accept such a condition.
Mr. Sunak was appointed to replace him later the same day.
Mr. Sunak dedicates part of the video to talking about the Kickstart program, with branded hoodies.
But the figures for January show that only 1,868 young people have actually started internships in this framework.
The Kickstart program was launched in September by the Department of Work and Pensions (DWP) in a flurry of publicity. It helps companies offer six-month internships to young people aged 16 to 24 who are beneficiaries of universal credit and exposed to long-term unemployment.
People benefiting from the scheme are eligible for six-month internships, with the state covering 100% of the minimum wage for 25 hours per week. Bosses, who can supplement wages, receive an administration fee of £ 1,000.
Last month, Conservative Welfare Chief Therese Coffey admitted the Kickstart program had got a “slow start” due to repeated lockouts and there was a “backlog” in processing placements.
She also confirmed that the DWP’s claim that it had “created 120,000 jobs” was false. At the time of his claim, the figure was instead 110,000, but it was misrepresented due to an “entry error”. This further overstates the system, as this was the total number of approved locations, not the number advertised or used.