Grammy Award-winning artist Rosalía was today named the new Viva Glam Ambassador for MAC Cosmetics, launching her own lipstick as part of the collaboration. And in the campaign’s striking imagery, the singer can be seen wearing a red dress from Canadian designer Mikhael Kale.
Speaking to FASHION to dress Rosalía for the campaign, Kale said it was “a dream come true to work with this team”. As for the inspiration, he said: “She was inspired by Rosalía, of course, the shade and volume Viva Glam. Volume and texture were the themes. The designer, who was approached by stylist Patti Wilson to create the campaign looks, is also a “big fan” of the singer, which makes her a very natural choice. “Rosalía is incredibly rare – her music is so steeped in tradition but it is quite modern. It took traditional Catalan flamenco to mainstream pop, which is not easy, ”he tells us.
The 27-year-old Spanish singer joins Winnie Harlow, Lady Gaga, Ariana Grande and Miley Cyrus in the role she describes as “an honor”. She adds, “I am very grateful and honored to be part of a campaign that is helping the world we live in. It is also my goal and very important to me to help CMA raise awareness about the health and rights of women and girls. My team is made up of women and I think it is very important that we always try to empower more women.
In her very first beauty partnership, Rosalía worked with MAC to create a brand new vibrant orange-red shade, called VG26, inspired by one of the brand’s most iconic colors. “I’ve always been very enthusiastic about red, it’s one of my favorite colors. It represents the strength and the flamenco culture. Flamenco has always been connected to red and I have always loved Ruby Woo, ”she says.
MAC’s makeup artistry director Baltasar González Pinel is also in love with ombre, saying in a statement: “The incredible charisma, energy and strength of Rosalía is the perfect embodiment of this vibrant, saturated red. . Taking its roots in flamenco, Rosalía’s art mixes genres and emotions – it takes risks, it is full of generosity, it is pure brilliance.
As with all Viva Glam shades, 100% of lipstick sales go to the MAC Viva Glam Fund. It will be available for purchase from September 24 at MAC counters and online.