A little good news for your Tuesday.
Just when we thought we couldn’t love Ryan Reynolds anymore, the Canadian actor teamed up with outerwear brand Canada Goose for an extremely important reason. Today, Canada Goose announced that with Reynolds and shoe brand Baffin, they are donating more than 300 parkas and pairs of shoes to students at Inuujaq School in Arctic Bay, Nunavit.
Reynolds learned that students at the school did not have access to appropriate outerwear in the wake of the COVID-19 pandemic which resulted in expeditions to the northern community (located above the Arctic Circle on Baffin Island and is one of the northernmost hamlets in Nunavut) significantly reduced. Hearing this, he immediately contacted Canada Goose. “I learned that the students at Inuujaq School in Arctic Bay did not have adequate winter clothing. Of course, this highlights a larger problem of unmet basic needs in northern communities across Canada, ”Reynolds said in a statement, adding that he had contacted Canada Goose to“ match me to provide these students with essential winter equipment. He continued, “Not only did they say yes in less than 30 seconds, but they went way beyond my correspondence. I am deeply inspired and grateful. “
Gregg Durrant, Principal of the Inuujaq School, said the generous donation from Reynolds and Canada Goose is a gift that “will be remembered for years to come.” He said the school’s mission “is to promote the skills, confidence and cultural pride of our students so that they can pursue their dreams, achieve their ambitions, become lifelong learners and contribute to their community” and noted that “living in a northern community, access to almost everything is limited and this has been accentuated by the impact of COVID-19. He concluded by saying, “We appreciate so much the warmth that Ryan and Canada Goose have shown to our students.
In addition to this donation, Canada Goose also announced today the expansion of its resource center program in partnership with Inuit Tapiriit Kanatami (ITK), the national organization representing Inuit in Canada. To date, Canada Goose has donated over one million yards of fabric and equipment to northern communities to help make parkaes. Now, the program will see the company donate recycled parkas (many of which have been recycled through the brand’s warranty program) to the four regions of Inuit Nunangat.
Natan Obed, ITK President, said “this contribution will help ensure families have what they need to celebrate our winter with amenities that are suitable for our climate and supportive of our way of life. The Inuit have survived from time immemorial by making clothing from materials found in our environment. But we know that not all families have access to artisanal or artisanal parkas. This initiative will support those in our communities who need it most.