Samuel Batista and Sara Morsillo. By pretending to be famous, they really did

Dressed in the same orange hue, she with two cans of Monster and two packs of Lays, Samuel Batista and Sara Morsillo were photographed while trying to slip into an Uber without giving attention. “You are the hottest couple since Brad and Angelina,” wrote one of their 55,600 followers in Ig’s comments.

What escapes the fans is that just six months ago the Italians Batista (21 years) and Morsillo (22) were two “nobody” who took self-made fake paparazzi photos with a cheap car. “We killed ourselves in order to live, study and manage this profile,” says the couple.

In their carefully stolen “stolen” shots, Batista and Morsillo (otherwise known as @zoomthashit) are the incarnation of millennials eager to emerge. They have the air of being famous, they are young, impeccably dressed and visibly in love. “People ask us where they may have already seen us,” say the two, to whom the artifact celebrity status has procured a string of collaborations and public appearances with important fashion brands.

Turning the logic of the paparazzi phenomenon upside down and exploiting it by making the fiction so real as to turn it into reality is not a new expedient in fashion. Tim Walker’s “Don’t Shoot” report for Vogue Italia (September 1999) and Steven Meisel’s “Hollywood Issue” (January 2005) consecrated the paparazzi’s goal as an effective tool for promoting fashion.

Yeezy did the same for the adv of his Season 6, with Kim Kardashian West “paparazzata” while, having a glass of coffee in hand, he was running errands showing off the new Kanye collection. And Balenciaga in the S / S 2018 campaign, with the models half hidden behind security workers who cover their faces with the brand’s bags, immortalized by real French paparazzi.

In the collective hunger for authenticity one is cynically led to believe in whatever one sees. But paparazzi photos today sound like the epitaph of a bygone era, when being caught off guard really made you feel, and what you wore to go for coffee was not built to transform your person into a brand.

In all the pictures. Samuel Batista and Sara Morsillo, the Italian students who have become famous by taking fake paparazzi photos. Zoomthashit, their Instagram account, has over 55,000 followers.

From Vogue Italia, n. 835, March 2020

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