Spring summer 2020 fashion: brand campaigns

Spring summer 2020 fashion: brand campaigns

Fashion Spring Summer 2020 expresses its energy through the images of the brands, which translate their catwalks into designer shots. They have become an artistic-photographic custom closely connected to the aesthetics of fashion, the advertising campaigns present the new collections of designers through the point of view of a great contemporary artist: a photographer, one celebrity which embodies the essence of the brand, united in the intention of creating a product that goes beyond the advertising. For the Spring Summer 2020, the approach is fresh and full of panache, like the season it describes, revealing new colors that bloom on garments and accessories, and transmitting a spirit of renewal, freedom and an unfailing desire for renewal – from collection to collection, from spring in spring.

Spring Summer 2020 Fashion Advertising Campaigns

Genny

Genny chooses the virtual influencer Noonoouri as the digital face of the advertising campaign for the spring-summer 2020. A project that expresses the values ​​shared by the Creative Director Sara Cavazza Facchini and the “activist” avatar, both committed to respecting the environment and constant attention to eco-sustainability. The images of the countryside take Noonoouri on the saddle of an elegant horse while walking in the moonlight wearing a Genny creation, a long dress with pleated flounces illuminated by moonlight, in scenes of freedom and unspoiled nature.

Tory Burch

Tory Burch presents his campaign spring summer 2020, “Walk the Walk” in conjunction with the International Women’s Day. By spreading a message of female empowerment, the campaign accompanies the global ‘Embrace Ambition’ initiative of the Tory Burch Foundation, launched in 2017, committed to making a difference in women’s lives by giving access to capital, education and digital resources as well as to the subsidy program. The protagonists of the shots are Natalia Vodianova, Anok Yai, and Tory Burch herself, who in the official campaign video talks about the importance of believing in yourself and embracing ambition. “For me, ambition must have a purpose”, says the designer, and continues “I wanted to create a product that didn’t cost a fortune to help women feel beautiful and confident”. By uniting women under the #EmbraceAmbition call to action, Tory Burch sums up her personal philosophy and her deep sense of determination by saying that “embracing ambition means empowering other women.”

Prada Linea Rossa

The campaign for spring summer 2020 of Prada Linea Rossa speaks through the enigmatic, symbolic yet universal language of the Morse code. Through coded messages, the brand speaks clearly and concealed at the same time, with a series of points and lines that tell a story. In this campaign, brand communication is graphic and direct, condensed into a simple red line that has always been the epitome of aesthetics Prada.

Off-White

Off-White presents his Eyewear & Bag Campaign for the spring summer 2020, a special campaign created by the photographer Juergen Teller starring Mariacarla Boscono. A series of shots immortalize the sculptural aesthetics of the Off-White accessories in the splendid setting of the Monumental complex Donnaregina, in Naples, bringing together in a harmony of contrasts the modern and edgy design of the Off-White bags and glasses with the hyper baroque decoration of the Neapolitan art.

Zalando

With the campaign “Goodbye stereoptypes. Hello Zerotypes”, Zalando offers a vision of spring summer 2020 without clichés and prejudices. “As a leading fashion and lifestyle platform in Europe, with over 29 million customers, we want to celebrate the uniqueness of each and contribute to a society without stereotypes”, says Jonny Ng, Zalando’s Marketing Strategy & Campaigns Director. “For our spring 2020 campaign we want to celebrate the “Zerotypes”, the opposite of stereotypes, with the belief that people should be free to be as they are, without setting any limits “.

Calvin Klein

The new collection Spring Summer 2020 of Calvin Klein joins the new fragrance CK ONE in the campaign shot by Glen Luchford. Expression of individuality, of a rebellious and independent spirit, the shots portray a group of multipurpose artists, including Eliot Sumner, Evan Mock is Dear Taylor. Calvin Klein celebrates audacity and the desire to go beyond borders, through floral graphics that represent the desire to blossom in one’s uniqueness.

Rixo x House of Christian Lacroix Capsule Collection

Rixo is Christian Lacroix collaborate in a capsule collection that mixes the extravagance ofhaute couture with the practicality of ready to wear. Presented with a exclusive event during London Fashion Week, the collection is inspired by Lacroix’s archival prints, which are adapted to 90’s inspired silhouettes. Colorful, original and with a romantic touch, the capsule collection Rixo x House of Christian Lacroix it is accompanied by an ironic and feminine campaign, which speaks of beauty and the desire to get involved.

Prada

The female world is an inexhaustible source of inspiration for Prada, who chooses to present his collection Spring Summer 2020 through the shots of Jamie Hawkesworth and directed by Ferdinando Verderi. Each individual is synonymous with multiplicity, a concentrate of unique elements that outline its personality, and Prada plays with the anagram, with the interpretation, to decipher the meaning of being a woman.

Celine

The collection Spring Summer 2020 by Celine by Hedi Slimane expresses its 70s spirit in a series of black and white visual creations starring Fran Summers, who in his wandering through an apartment embodies the feeling of freedom of the Parisian house.

Burberry

Burberry unveils the new campaign Spring Summer 2020, with protagonists like Kendall Jenner, Bella and Gigi Hadid, is Freja Beha Erichsen. “I worked extensively to define the brand’s new identity and visual language. This campaign, somehow, represents the beginning and I wanted to celebrate it through the men and women who represent Burberry – some of whom accompanied me during the my career, others started this journey in Burberry with me. All together, they capture the sense of sophistication and attitude that reside in the soul of the brand “ he claims Riccardo Tisci, creative director of Burberry.

Diesel

Diesel presents its collection Spring Summer 2020 with a campaign dedicated to his historical mantra: For Successful Living. By focusing on denim and its infinite possibilities, François Rousselet he chooses to show an actor on set, who plays a superhero, breaking the screen barrier to make the individual the hero of his daily life.

Saint Laurent

Countryside Spring Summer 2020 of Saint Laurent is entrusted to Juergen Teller, which photographs the creations of Anthony Vaccarello worn by his muses including Freja Beha Erichsen, Binx Walton, Zoë Kravitz, Aylah Peterson, Elise van Iterson and Charlie Brown.

Givenchy

To present the Spring Summer 2020 collection created by Claire Waight Keller, Givenchy chooses the faces of Charlotte Rampling is Marc Jacobs, in a 90s evocation of New York and Paris. Through the photographer’s lens Craig McDean, the two portraits exude a deep sense of elegance and innate verve, intrinsic to the brand and its protagonists. The contrast between the cold composure of the actress and the creative flair of the designer creates surreal cameos of classicism and extravagance.

Ermenegildo Zegna

The modern man, second Ermenegildo Zegna, is aware of his self and what surrounds him. His is not an existence in itself, but a life aimed at fulfilling a greater purpose. With the Spring Summer 2020 campaign, the brand presents two parallel projects and equally conveying the ethical ideals of the brand. With #WHATMAKESAMAN, Ermenegildo Zegna expresses a concept of contemporary masculinity, rich in values ​​and respect for the surrounding world. With #USETHEEXISTING, brands make their sustainable vision concrete by creating garments with an increasing use of existing pre and post materials that are reworked and regenerated. With the faces of the actor Mahershala Ali, two-time Oscar winner, and the artist Nicholas Tse, countryside Ermenegildo Zegna talks about today’s man.

Church’s

Countryside Spring Summer 2020 of Church’s takes place in the enchantment of St. Ives, in Cornwall, an evocative reality that fully expresses the proud and indomitable nature of England. The photographer Brett Lloyd expresses this essence in images rich in saturated and intense colors, featuring the beauty and eternal elegance of the British tradition.

MSGM

MSGM chooses the Rimini Riviera for its campaign Spring Summer 2020, setting the images in a surreal landscape of sea and sky that merge into a crescendo of blue and gray. Massimo Giorgetti has chosen bright and intense colors, which the photographer Johnny Dufort manages to condense in his flashy images, full of a juicy summer trepidation. The 80s and 90s are condensed in the faces of pseudo tourists, between romantic moments and bicycle rides, to convey the true essence of an Italian summer.

Bottega Veneta

A sense of idle luxury pervades the countryside Spring Summer 2020 by Bottega Veneta, a fluctuation of the sea and fabrics that blend in the sunlight. To fully express the new vision of the maison of Daniel Lee, the photographer Tyrone Lebon portrays Mica Argañarazand and Edoardo Sebastianelli on a light blue, gold and coral summer day, where brightness and a sense of pleasant loss caused by the strong heat prevail. Chains, leather garments and accessories become one with the scene, describing the epitome of an elite brazenness.

Moschino

An all-female rock band characterizes the campaign Spring Summer 2020 by Moschino. An atmosphere reminiscent of the psychedelic and fluorescent atmosphere of Jem and the Holograms, from the 80s cartoon full of colors and movement. Stevel Meisel signs the shots of the collection of Jeremy Scott, capturing the vitamin energy of Gigi and Bella Hadid, Kaia Gerber is Adut Akech as fantastic rock stars singing It’s A Cool World of Karla DeVito, with Tyra Banks in the guise of presenter. Ironic and fun, the new campaign Moschino it is a triumph of vitality.

Emilio Pucci

To present the collection Spring Summer 2020, Emilio Pucci chooses the model’s face Olivia Vinten photographed by Arnauld Lajeunie with the styling of Haley Wollens. In a splendid architectural setting whose rigidity contrasts with the softness of the clothes, the countryside is a harmony of contrasts and similes, of lights and colors that seem to evoke each other, without ever conforming completely.

Alexander McQueen

For the campaign of the Spring Summer 2020 collection, Alexander McQueen he chooses a romantic mood, a synergy of colors and light and dark that flow into images with a gothic and intensely poetic background. To describe the creations is Sarah Burton, creative director of the maison. “Each look tells a story. What connects the garments with each other is the time it took me to create them. I was interested in the clarity and scaling of things, the essence of the clothes: the return to the fabric. I love the idea that people have time to do things together, time to meet and talk together, time to reconnect with the world “.

Coach

For the Spring Summer 2020, Coach presents the campaign “Originals Go Their Own Way”, with the faces of Jennifer Lopez is Michael B. Jordan. Set in New York, the hometown of the brand, the shots of Juergen Teller testify to the vision of the creative director Stuart Vevers, which aims to create garments imbued with the metropolitan spirit of the city. Spontaneous, energetic and authentic, fashion Coach it is embodied by two exceptional artists, who with their talent reflect the power of individuality to which the brand has always been linked. In the words of Jennifer Lopez, Coach “It is a brand that embodies the essence of being born and raised in New York and, of course, I deeply relate to this. In everything he creates, Coach promotes individuality and optimism, as well as a sense of authenticity and inclusion “.

Miu Miu

A labyrinthine and sprawling space hosts the colony of artists from the countryside Miu Miu Spring Summer 2020, in a place that sometimes reveals itself as a creative studio, gallery, and in other homes. A scenography that brings the chimeric vision of Xavier Corberó, in whose house of Esplugues, near Barcelona, ​​different protagonists move and develop ideas. An aesthetic freedom, that of Corberó, where the rigor of form is associated with a chromatic chaos, reflected in the gesture of Bella Hadid, who paints with her hands, with drops of fresh paint that spray her clothes. A production that is communication, dialogue, connection between creator and creature. In a collage of moments seen through the lenses of Liz Collins is Lynette Garland form a collage with the frames and videos of Call This Number (Steve Mackey & Douglas Hart) is Robbie Mailer-Howatt.

Chloé

Sensuality, freedom and grace. Three cornerstones of the aesthetic imagination Chloé, always characterized by its bohemian and rebellious interpretation of femininity. Ideals also embodied in the collection Spring Summer 2020 created by Natacha Ramsay-Levi, and that the photographer David Sims resumes in his shots. Three women, Rebecca Longendyke, Felice Noordhoff is Mona Tougaard, each emblem of one of the three facets of the universe Chloé, are the protagonists of a succession of poster-images that guide the discovery of the brand’s language, making its ideas, motifs and visions explicit.

Isabel Marant

The Spring Summer 2020 campaign by Isabel Marant ha is like a taste of a sea breeze between the hardness of the urban asphalt, a marine dream within the city walls. Taken in the techno and pulsating vibrations of a Brazilian beach, the images of Juergen Teller they capture the statuesque figures of Rebecca Leigh is Jonas Glöer, among sand dunes, wind gusts, and some lifebuoys. The items in the collection are presented in all their Parisian spirit, designed for that woman who would go to the beach with a pair of pumps. With a gritty and purely 70s attitude, Isabel Marant gives us the postcard of an ideal summer.

Luisa Spagnoli

Luisa Spagnoli she is the spokesperson for an ideal of modern femininity, and with her campaign Spring Summer 2020 presents a new chapter of the #iameverywoman project. The shots of Giampaolo Sgura immortalize the determination and character of a splendid woman Elsa Hosk, Swedish model who in his person combines determination, style and practicality. In a mix of prints, colors and fabrics, the collection Luisa Spagnoli reveals his panache and energy, always in line with the brand’s unique elegance.

Guess

Paul Marciano directs the new campaign Spring Summer 2020 of Guess with an exceptional protagonist: Jennifer Lopez. Immortalized in the photographer’s shots Tatiana Gerusova in Santa Monica, California, the singer and actress turns into an Old Hollywood diva, with tangled hair, lush palms, and the poetry of black and white. “Whenever I collaborate, I always think of a character that I can play and be and we had a lot of fun doing it with this campaign. This time the atmosphere was a mix between an Italian movie star of the 60s, Madonna in the 80s and Sophia Loren. It’s a lot of fun to get into the character and make it happen. The clothes and the setting of the photo shoot worked really well together to bring this campaign to life “. – Jennifer Lopez

Thomas Sabo

For Thomas Sabo, the Spring Summer 2020 it blooms in a lush garden, where flowers, plants, and delicate wings of dragonflies and hummingbirds crystallize in moments of silver. What the brand instills in its is a romantic spirit jewelry, in charms and watches that follow the symbol of the green fairy tale imaginary. In pastel colors that seem extracted from the petals, and rainbow hues that create a link between heaven and earth, the collection Thomas Sabo is presented by the singer Rita Ora, a woman who fully represents the feminine essence, strong and dreamer of the brand.

Louis Vuitton Man

Louis Vuitton plant the seed of environmental consciousness in his campaign Spring Summer 2020, reinterpreting the link between man and nature on the basis of ethical, social and intercultural principles. A relationship based on mutual respect and acceptance, on letting each other blossom: Virgil Abloh, next to the photographers Viviane Sassenleonce is Raphael Agbodjelou and directors Bafic is Hicham Lasri, chooses petals and drapes of pastel fabric to create magnificent references with the clothes of the collection, which thanks to the styling of Christine Centenera they create a nuance, an amalgam of the realities that distinguish the contemporary essence of Louis Vuitton: elegance, sustainability is humanity. Expression of the “Art of Travel” that characterizes the maison, the new campaign shot in Morocco breaks down socio-cultural barriers to unite each individual in the spontaneity of his connection with the land.

Gucci

Alessandro Michele he directed Gucci towards the rediscovery of its heritage and its archival items, re-proposing, season after season, garments and accessories symbol of the Florentine maison. To present the Spring Summer 2020 collection, Gucci chooses its most distinctive emblem, the archaic totem synonymous with the identity and DNA of the brand. The horse and the equestrian world are the protagonists of a campaign signed by the director Yorgos Lanthimos, which offers a triad of aesthetic possibilities: the horse as a transfiguration of the human being, the absolute embodiment of freedom, the essence of an ancient world steeped in mythology. On the notes of Everybody’s Talkin ‘ of Harry Nilsson, a zoomorphic cast moves in the suggestion of Chateau Marmont of Los Angeles, furnished with the triple design of the garments of Alessandro Michele, with the distinctive make up of Thomas De Kluyver and the hair style of Paul Hanlon: omnia tria divina sunt.

Dior

A textile and transcendental herbarium that created by Maria Grazia Chiuri in the collection Spring Summer 2020 by Dior. An aesthetic that brings femininity back, its blossoming of strength and delicacy, to the variety and beauty of garden, an emblem of how harmony and balance are achieved through diversity. The photographer Brigitte Niedermair portrays the models Selena Forrest is Ruth Bell in the garments of the collection, in a light color scheme of light blue, white and sand, codes of simple elegance and signed couture Dior.

Maje

Maje he looks at the social universe and the humor-satirical subculture of memes for his Spring Summer 2020 campaign #MajeDoesMemes. The basic idea is to reimagine the principles of pop, starting from bright colors and cheeky silhouettes to create images full of humor. Collaborating with the fashion meme page Vogue Torfu, the brand uses the image to convey a message of lightness and self-irony: to live well, you don’t have to take yourself too seriously. A dynamic and vibrant urban atmosphere, full of the bold colors of the collection Maje, welcomes the shots of Tim Elkaïm, which immortalizes the models Fernanda Ly, Faith Lynch is Mag Cysewska between scooter rides, elevator conversations, a few stops to buy seasonal fruit, and a pastel-colored ice cream that melts in the sun.

Giorgio Armani

There Spring Summer 2020 by Giorgio Armani it is the intimate story rooted between man and nature. The colors of Tenerife they bring back to the volcanic origins of the earth, with burnt colors and rocky surfaces that enhance the delicate and earthy tones of the creations Giorgio Armani. Protagonists of the shots of Viviane Sassen are the models Pepe Barroso, Hao Yun Xiang, Julia Van Os is Katia Andre, which are illuminated by a warm and enveloping light, made more intense by the clear blue of the sky, creating a unique harmony of colors, textures and elegance.

Emporio Armani

The visionary, psychedelic and stunner aesthetic of one Singapore at night it is the chosen setting for the campaign Spring Summer 2020 by Emporio Armani, made by Mario Sorrenti. The urban dynamism, the pure and colorful chaos of the city lights merge with the shiny surfaces of the clothes, in a continuous reflection of shades that recall between fabrics and geometries. The models are amalgamated in this chromatic whole Julian Schneyder, Dalibor Urosevic, Nina Marker, Anya lyagoshina and the actor Hu Ge, testimonials for the Chinese and Asia Pacific markets.

A | X Armani Exchange

The metropolitan landscape of Los Angeles welcomes the creations Spring Summer 2020 of A | X Armani Exchange, with scenes of urban life immortalized by the photographer Simon Eeles. A reference to the street subcultures of the city of palm trees, where the walls are artist’s canvases filled with multifaceted imagination, and where each individual is a totem, a living landscape of himself. Staggering streets, old buildings that maintain their impassive pride, and roofs that establish a dialogue with the indigo of the Californian sky, are the place where Dylan Jagger Lee, Will Peltz, Cailin Russo, the pop duo Bloom Twins is Ouyang Nana they carry their irreverent attitude, emphasized by the leaders A | X Armani Exchange.

Fendi Menswear

The relationship between man and nature is the protagonist of the menswear campaign Fendi Spring Summer 2020, created by Luca Guadagnino. The Italian director chooses a bucolic setting, Bagnoli di Sopra near Padua in Veneto, to make images en plain air where the colors and earthy textures of the garden recall the green, beige and brown shades of the collection created by Silvia Venturini Fendi, suggesting the pragmatism and functionality of the art of the garden that imposes comfort on man.

Salvatore Ferragamo

Salvatore Ferragamo makes use of the photographer’s creative talent Harley Weir and the choreographer Eric Christison to carry out a campaign Spring Summer 2020 full of joy and freedom. Dense images of brightness express the dynamism of the collection created by the creative director Paul Andrew, mix of traditional craftsmanship and contemporary trends. The models Malgosia Bela, Abby Champion, Sora Choi, Alpha Dia is David Kammenos, with styling by Jodie Barnes, transmit the sensation of warmth and lightness characteristic of summer: “The goal was also to capture all the joy of a pleasant summer adventure with friends” astops Paul Andrew. “The campaign turns the spotlight on products that will be the protagonists of the next season, such as the Viva décolleté, the Trifolio bag and strictly handmade crochet garments.”

Prada Menswear

The menswear of Prada for the Spring Summer 2020 chooses an atypical and semantically articulated campaign, using the brand name to create acronyms that express the versatility of modern man. There is no single definition to describe individuality, and the creative director Ferdinando Verderi he wants to transmit this principle of evolution, change, and at times of contradiction, through the always prolific union of images and words. Photographed by David Sims in Los Angeles, the musician Frank Ocean, the actor Austin Butler and the director, screenwriter and producer Nicolas Winding Refn, tell about themselves and the different identities of man Prada through lyrics of songs, parts of scripts, offering a varied and multiple overview of themselves and the brand. Going beyond language and visuality to result in an anthropological analysis, the campaign Prada it is the expression of a modernity that rejects labels to better define its being in complete freedom.

Michael Kors Collection

Michael Kors Collection chooses the duo of Danish photographers Inez van Lamsweerde is Vinoodh Matadin to carry out the campaign Spring Summer 2020 of the brand. Tribute to the elite and wonderfully chic culture of Beverly Hills, the shots immortalize the models Ugbad Abdi is Rianne Van Rompaey with clothes and accessories that embody the definition of American Style: essential, rigorous, and creative at the right point. Each image highlights a principle of tailoring: the rigorous cuts of the coats, the plaid motif and the neutral colors are the main ingredients of the languid luxury of Michael Kors.

Louis Vuitton

Louis Vuitton creates a dreamy atmosphere from Belle Époque to reflect the collection Spring Summer 2020 created by Nicolas Ghesquière. Through the lens of Collier Schorr, the Park Lane Hotel in London is transformed into a surreal reality: moments of life are captured, full of a sense of romanticism and audacity that express bright colors and in the contrast of light and dark. The location’s art deco seems to be reflected in the clothes, in their bright colors and textures that alternate vivid sequins with woolen weaves. Faces of the countryside are Emma Stone, ambassador of the maison, and the actress Zhong Chuxi.

Giuseppe Zanotti

Giuseppe Zanotti presents its collection Spring Summer 2020 in a campaign with intense and vivid colors, creating a perfect contrast between the fluidity of the setting and the structured and architectural creations of the brand. “For the P.E. 2020, I wanted to create something completely new from a stylistic point of view, “ he claims Giuseppe Zanotti. “This campaign expresses my ethos of beauty and strength; of style and craftsmanship. “ In a perfect balance of delicacy and aggression, the ideal image of femininity of the brand emerges in all its sophisticated beauty.

Alberta Ferretti

Colors and shadows alternate in the countryside Spring Summer 2020 of Alberta Ferretti, which chooses a color scheme of elements from fiery red to icy light blue in photographs with a pictorial flavor. With the faces of Adut Akech is Vittoria Ceretti, the shots follow one another in a swing of chiaroscuro, which illuminate the clothes and faces, or eclipse the details to bring out only the outlines. Bohemian and romantic, the brand’s aesthetic is found in graphics full of energy and color.

Jil Sander

Jil Sander is inspired by urban colors and textures for its campaign Spring Summer 2020. Layers of history that mix with those of concrete, in neutral shades that flow into the golden brightness of Sicilian Baroque. A symphony of opposites, from excess to minimalism, from sky to sea, from white to black, which condenses in the visual notes of the shots of Olivier Kervern, which in a few photos represents the subtle arts of analogy and contrasts. Fully expressing the fluid aesthetics and the sense of abstract art and surreal beauty characteristic of creative directors Lucie and Luke Meier, countryside Jil Sander it is a portrait of modernity that finds itself in an archaism of form.

Gucci

Gucci celebrate the Chinese New Year with a capsule collection dedicated to the Year of the Mouse. The image of the collection is Mickey Mouse, always among the cult characters chosen by Alessandro Michele for the creations of the Florentine maison, which for the occasion is declined on clothes and accessories in colorful versions, faithfully reproduced in the original graphics by means of a high-definition digital printing technique. The key element of the collection is the fabric Mini GG Supreme with print Mickey Mouse, which appears on bags, shoes and small leather goods. The chosen setting for the campaign is Disneyland, a magical setting that encloses the fairy tale imaginary of Gucci created by the photographer and director Harmony Korine, who sees the actress as protagonists Ni Ni, the actor Earl Cave and the designer, stylist and poet Zoë Bleu, struggling with a day of fun alongside the mythical character Disney. The video designed for the campaign and shot at Disneyland Resort in California was followed by the creative director Alessandro Michele, who took care of the styling, with art direction of Christopher Simmonds and photography by Harmony Korine. The beauty is entrusted by the hair stylist Alex Brownsell and make up artists Thomas de Kluyver is Gao Jian, responsible for the makeup of the actress Ni Ni.

Pinko

A strong and independent woman, who is not afraid to free her personal creativity and express it in life and clothing. This is ideal Pinko, who chooses Lily Aldridge as the face of his Spring Summer 2020 campaign. “We chose Lily because she perfectly represents the Pinko woman”, explains Caterina Negra, image director of Pinko, “It is elegant, sophisticated, has a modern approach. It moves on several fronts without having to give up something a priori. It strikes by telling his life divided among many experiences as today’s world requires “.

Etro

Etro presents the campaign ‘We are all nomads’: a narrative project that speaks of authentic and deeply human values. Focused on an ideal of freedom, the shots unfold on board a sailing ship – the wind in the stern that sways on very light fabric drapes paisley – symbol of travel, but also of artisan tradition, a hymn to adventure without forgetting the roots, the family. With black and white images flanked by colorful shots illuminated by natural light, the campaign for the Etro Spring Summer 2020 collection it has exceptional protagonists, such as Lauren Hutton, Karen Elson, James Turlington and Alton Mason.

Jade

Jade choose Paolo Roversi to shoot the fluid poses of Saskia de Brauw, who wears clothes with an anthropomorphic essence modeled on the gestures of the hands. Terran colors, hand-painted, which turn from beige to terracotta brush strokes, characterize the collection Spring Summer 2020 of Jade.

Ermanno Scervino

Ermanno Scervino presents his spring summer 2020 collection through a series of shots of Luigi & Iango. The protagonist is Kate Moss, che incarna l’ideale di femminilità bohémien cara alla maison toscana. “Per me lei è sempre stata un’icona della moda” ha dichiarato il designer Ermanno Scervino. La campagna è interamente fotografata in studio e in bianco e nero.

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