Sustainable fashion: Doum for Women
Doum for Women is a sustainable and responsible fashion project, founded in 2016 by Yasmine Erguibi and her mother Samira Madrane, which aims to safeguard the community within which it was created. It’s about a women’s cooperative of the countryside of the village of Oulad Hassoune, twenty kilometers from Marrakech, artisans expert in the art of weaving, who all work together putting into practice their knowledge, handed down for generations.
The cooperative has in fact grouped further two hundred women artisans with the aim of making them economically independent, and of making them live and work in a healthy environment. In this way, thanks to a fair wage, they can finally have a livelihood, thus becoming a precious resource for their families. Very often these women are widows or mothers with children, for whom the role of Doum for Women is even more crucial: in fact, structures have been created to host these children – at the moment there are about thirty, plus twenty newborn babies – in order to allow him to receive an education, while the artisan mothers are at work.
In addition, female workers can also take advantage of an educational program, since many have never attended a school and therefore it becomes crucial to receive a series of basic teachings, even for them. Workshops have also been set up that teach embroidery and sewing techniques, in order to further train these craftsmen and enrich their professional skills.
Through this sustainable and responsible fashion project, the women of Doum for Women they make bags by combining the ancient weaving techniques, of which they are experts, using exclusively natural materials such as raffia and palm dum, with a more cosmopolitan aesthetic. In this way, they are able to grow the cooperative and allow other women, and their families, to be able to enter this truly admirable system.