The 14 Most Popular Designer Brands of 2020

As I sit here trying to write about luxury fashion in the midst of a global pandemic and unthinkable economic crisis, I struggle with a bit of writer’s block. With shopping out of the question for so many people around the world these days, talking about high end designers may seem odd, but as a fashion website it is our job to keep you well informed on a great deal. variety of brands, including designers. .

Now that we are about eight months after the start of the COVID-19 pandemic, some shopping habits have emerged that are indicative of the state of mind of people right now. For many, durability and thoughtful purchases of items that have longevity have been favored over purchasing lots of parts that you might not even wear more than once, especially since the Most of us go to fewer places than before. So, if your budget allows, buying sustainable luxury these days is wise. But luxury shopping, in particular, calls for some research.

Whether you’re in the market for a designer piece or just intrigued by the brands and items that are gaining the most attention these days, we’ve got the job done for you. To narrow the following list to the 14 hottest brands on the scene in 2020, we’ve collected data on purchases and product clicks from Who What Wear readers, onsite brand searches, and engagement on social networks via our 3.4 million Instagram subscribers. Keep scrolling to see the best use of your wardrobe budget this year (if you’re looking for an investment purchase).

Among the most popular premium brands this year are several of the usual suspects (would it even be be a luxury report without Chanel?) as well as exciting newcomers such as Christopher Esber, who is all over our Instagram feeds, and Christopher John Rogers, who would be all over the red carpet if red carpets were a thing right now. Either way, they all have one thing in common: everyone wants them in their closet right now.

Among the hottest brands of 2020, Prada has seen the most dramatic growth in interest (84% over last year, to be exact), and is among our social media posts. best recorded social networks. Of particular interest to our readers are the most accessible everyday items and especially the brand’s very popular platform moccasins.

On the picture: Prada Re-Nylon Gabardine Bralette Top ($ 695)

Following the Bottega Veneta craze in 2019, the brand has remained at the top of buyers’ wish lists and is among our top five most wanted brands of the year. Not surprisingly, bags and shoes are especially interesting.

On the picture: Bottega Veneta cassette bag ($ 2,800) and tire boots ($ 1,150)

Last year’s MVP Chanel is holding on, as expected. It continues to be one of our most engaged luxury brands on social media. This year we’ve seen the most commitment to Chanel accessories, which are a bit more accessible than bags and clothing.

On the picture: Chanel shirt and shoes

A quick glance at the most purchased luxury goods by our readers, and it’s clear: Gucci shoes and accessories remain at the top of the most sought-after investments this year.

On the picture: Gucci Jackie 1961 Small Hobo Bag ($ 1980)

A perennial favorite of Who What Wear editors, Loewe makes some of the most coveted timeless pieces on the market. It shows no signs of fading as it is always present in my Instagram feed.

On the picture: Loewe Puzzle Bag ($ 2,500)

Thanks to the many celebrities loyal to Hermès, on-site searches for the brand are up 38% this year. As long as Jennifer Lopez and Kim Kardashian West remain loyal, interest will remain high.

On the picture: Hermès bag

Another celebrity-favored brand, Versace searches are also up significantly this year. That famous palm tree print and the popularity of everything that was all the rage in the ’80s may have something to do with it.

On the picture: Versace shorts

Christopher John Rogers has had a banner year. After winning the prestigious CFDA / Vogue Fashion Fund award last November and winning one of the most beloved collections of the F / W 20 season, we’re sure her designs would have been on the red carpet this year. Proof: the stunning look of the Zendaya Emmys.

On the picture: Christopher John Rogers Dress

Fans of Khaite’s wearable models are plentiful, with the brand’s sweaters, denim and shoes generating the most interest among our readers. She started the sweater trend that all brands have joined and will continue to set trends with her directional eye for seasons to come.

On the picture: Khaite Scarlet Cashmere Cardigan ($ 1,540) and Eda Cashmere Soft-Cup Bra ($ 520)

Even though Beyoncé considers herself a fan of Marine Serre’s incomparable moon print, you know he went beyond the simple virus. The now iconic printed items of the sustainable brand and all of its slightly futuristic and slightly athletic pieces have become synonymous with fashion in 2020.

On the picture: Jacket and jeans Marine Serre

Christopher Esber’s take on cool girl glamor has caught the attention of every cool girl on Instagram. Her mark of minimalism with a twist will always be relevant.

On the picture: Top Christopher Esber

Fine jewelry has been a surprisingly hot item this year, as people look for pieces with a longevity that they don’t have to wait for to have a place to wear them. In particular, sculptural earrings and simple necklaces have garnered a lot of attention during this new era (shout Zoom). Mateo is a brand that counts Zendaya as one of its many celebrity fans and can be found on a lot of major retailers (namely Net-a-Porter and Shopbop) now.

On the picture: Mateo Initial 14k Gold Diamond Necklace ($ 595)

While this might not be a luxury brand in the Bottega Veneta vein, I thought it was important to feature a more accessible brand (which is also very popular) in this year’s report. In addition to countless celebrities wearing the mark this year, she has released two very popular collaborations with New Balance.

On the picture: New Balance x Staud Long Sleeve Performance Top ($ 95) and Sweatpants ($ 120)

The rise of Sweden-based Totême can probably be attributed to the seasonless nature of its chic, minimalist pieces. The brand is adored by influencers and celebrities like Jennifer Lawrence and Rosie Huntington-Whately, and our readers are particularly fond of her dresses.

On the picture: Totême sweater

Now that we know all the brands that have captured the attention of all lately, let’s talk about the specific luxury articles that buyers give priority. Practicality is more important than ever right now, and the list above explains that starting point even more.

Our data shows that accessories, jewelry and basic items that can be worn often contain the majority of It-item points. With fewer places to go this year, our wardrobe needs are smaller, but people clearly want to invest in things that they will continue to want to wear after the pandemic, but that are comfortable enough and easy to wear. wear now.

Then a few more investment-worthy pieces with a long lifespan: 10 fashion items that have had cult favorite status for years.

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