A portion of the proceeds from sales will go to the meal service, Uplift Kitchen.
In an effort to shed light on supporting local businesses that have been significantly affected by the COVID-19 crisis, Toronto designer Ross Mayer was inspired to create a capsule collection called Local Lover, which includes an assortment of athleisure. bearing a message. clothes and a tote bag.
“I have a feeling that 2020 is a culturally defining moment,” Mayer said in a statement on the offer, which launched online today. “COVID-19 has caused an economic crisis and at the same time massive and exciting cultural changes are taking place. I thought it would be great to start with a little capsule that would give people a way to spread the “local store” message. It’s a way to support the larger community of independent businesses and struggling entrepreneurs today.
In addition to highlighting that our neighborhood hangouts require ongoing attention, a portion of proceeds from sales of Local Lover parts will go to Uplift Kitchen, an initiative focused on delivering meals to people identified by Blacks in the Greater Montreal area. Toronto – a group that has been disproportionately affected by COVID-19 in addition to being continually confronted with the effects of systemic racism in all aspects of life.
“I discovered Uplift Kitchen for the first time after watching a segment of CTV that highlighted what the founders Antonia [Lawrence] and Emily [Carson] were doing, and it immediately struck a chord, ”Mayer told FASHION. “What I love about their mission is that they are a form of charity at the grassroots, and they were the perfect couple of small local businesses where we really felt we could see a difference. to do. Watching Uplift Kitchen start off as simple neighborhood awareness and grow so quickly was nothing less than a call to action for the Mayer brand.
To further amplify the message of local love, Mayer encourages those who have purchased an item from the new capsule to post with the hashtag #mylogoislocal.