We spoke with designers Kristina Pittam and Liv Tsai to find out more.
Today, Toronto-based brands La Reyna and Tsaichedelic launched a collection of tie-dye bodysuits with a portion of the proceeds from sales being donated directly to organizations supporting the Black Lives Matter movement.
The collection merges the two brands’ key offerings in the form of tie-dye bodysuits (available in XS-XL) which are available in three colors. “We are really excited about how everything turned out,” said Liv Tsai, founder of Tsaichedelic. She and Kristina Pittam, the founder of La Reyna, are friends, so it made sense to team up, especially when they got together and realized they both wanted the opportunity to raise funds for an important cause. The couple chose the Loveland Foundation and Black Women in Motion, with Pittam telling us, “We wanted to focus on an international organization, as well as something close to home within our community. Black Women in Motion is based in Toronto, and we’re based in Toronto, so we thought that was a great choice as well.
The idea of raising money for donations via fundraising is the premise upon which Tsai’s business was started. Earlier this year, she lost her full-time job and decided to start Tsaichedelic so she could raise funds for frontline workers during the pandemic. Since then, she has been incredibly encouraged by the generosity of her community and her willingness to help in any way she can. “Some people gave me $ 5, $ 10 more, I even got someone who doubled the price so I could give more. It’s great to see everyone coming together for these causes. We all have platforms – each has the ability to [make an] impact. ”She adds,“ An idea that a person can have can stem from so many other ideas and I think that’s why Kristina and I think it’s so important because not only are we able to give back, but we are able to inspire others to do the same. Plus, we are able to connect with more people in our communities. “
Connecting with your community during COVID also brought a product pivot for Pittam to La Reyna. “It happened by accident with the launch of our upcycled favorites in mid-March,” she explains. “When we launched the scrunchies they sold out immediately and we couldn’t keep up with the demand so it showed us that people wanted to buy our brand, they just needed to have something of a product available. that they could afford to buy, especially during this time. So that gave us the idea to create products that were a little more affordable between the price of our bodysuits and scrunchies and something they could afford to tap into right now. A line of tops followed as a result, with three more collections dropping in the coming months.
Ultimately, Tsai and Pittam want to do good and make people feel good. “We hope we can bring some happiness to people during this time,” Tsai says. “It’s more than just tie-dye bodysuits for us.”
The collaboration is now available online.