The goal of the digital platform is to give emerging black creations a head start.
In an effort to help a new generation of creatives acquire the knowledge and skills to thrive in the fashion world, Off-White Founder and Creative Director Virgil Abloh has launched an online offering called Free Game.
Described as a ‘resource center for brands in their early stages’, the video content offers tips ranging from tips on how to name a brand and get a brand to tips on how to do look books and create brand new ones. ‘a website. There is also a catalog of interviews with Abloh heroes such as renowned graphic designer Peter Saville (whom Abloh describes as his “personal mentor”) and Japanese fashion designer Yohji Yamamoto, as well as inspiring moments from hip artists. -hop such as Jay-Z and Pharrell Williams.
“As part of my long-standing initiative to make design, art and culture more inclusive for young black designers and those who come from non-traditional backgrounds, I wanted to help them provide them with the means to progress on the way of ownership of their ideas and brands, ”said Abloh, who is also the men’s artistic director at Louis Vuitton, in a press release. “I am launching this organic platform for widespread access to information and mentoring. The exact notions and the tools I used to formulate my career are open to everyone. Free. I will continually update this page with the aim of improving knowledge of unlimited access. “
The release of Free Game follows the unveiling of Abloh’s Post Modern Scholarship Fund, which was announced earlier this year; the fund’s mission statement is based on providing black students with “a fashionable education through fundraising and mentoring in partnership with the Fashion Scholarship Fund”. Abloh’s partners in this venture include Evian, Farfetch, Louis Vuitton, and Nike.
Click here to check out Virgil Abloh’s free game.