What Is #StopHateForProfit? – Why Celebrities Are Quitting Instagram and Facebook For A Day

Many celebrities and businesses are freezing their Facebook and Instagram accounts today in solidarity with #StopHateForProfit. The campaign aims to shed light on the history of Facebook allowing hate speech and disinformation to spread across its platforms, according to the organization’s website. High profile users including Kim Kardashian, Jamie Foxx, Leonardo DiCaprio, Jennifer Lawrence, Kerry Washington and Mark Ruffalo pledge to freeze their Facebook and Instagram accounts for the day as part of the coalition’s week of action.

Here’s what you need to know about the movement and how you can get involved.

What is the message behind #StopHateForProfit?

Stop Hate For Profit is an initiative launched by nine civil rights organizations, including the Anti-Defamation League, Color of Change and the NAACP. The group is a “diverse and growing coalition that wants Facebook to take common sense action to tackle the racism, disinformation and hatred rampant on its platform,” according to its website.

Amid the global coronavirus pandemic and renewed calls for an end to racial injustice, the organization is launching a “week of action.” It began on Monday, September 14, and includes daily social media prompts for users to speak out against racism, violence, hatred and election misinformation on Facebook and Instagram. The two goals for this week are:

    • Raise awareness of the harmful impact of Facebook on our society
    • Demand that Facebook adopt critical changes to its product before the US election in November.

      The group’s new tactic comes two months after its last widespread campaign. In July, Stop Hate For Profit encouraged companies to remove advertising from Facebook to protest disinformation. This has led more than 1,200 brands to suspend their ads this month, including Adidas, Ben & Jerry’s, Ford, Patagonia and Verizon.

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      Facebook has yet to comment publicly on the group’s latest move.

      Why act now?

      The timing of this week of action is no coincidence. He landed two weeks after Jacob Blake was shot by police in Kenosha, Wisconsin. Kyle Rittenhouse, 17, shot dead two people and injured another during protests in the area and has since faced shooting charges. Facebook founder Mark Zuckerberg said the company had made an “operational error” in allowing a page from a militia group encouraging armed citizens to travel to the area to stay alive. The page has since been deleted and Zuckerberg claimed there was no evidence that Rittenhouse had engaged with the page.

      Stop Hate For Profit also noted that “one of the most important elections in American history” takes place in November. While the group notes that Facebook proposed new policies ahead of the presidential election, the organization says “most of their changes are dangerously insufficient.”

      How do you participate?

      For those who want to participate in the campaign, simply post on the #StopHateForProfit initiative on social media. You can also download graphics and captions from the website through its Week of Action toolkit. There are specific messages for each day, including Wednesday, Thursday, and Friday of this week.

      stop the hate campaign for profit

      Courtesy of #StopTheHateForProfit

      Which celebrities are participating?

      Dozens of A-listers shed light on the group’s campaign and vowed to stay away from social media on Wednesday. Other participants include Katy Perry, Michael B. Jordan, Demi Lovato, Ashton Kutcher and Naomi Campbell.

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      Kim Kardashian has been a notable follower of the group’s post, as she is one of the world’s most followed people and can be paid millions for just one Instagram post. “I love that I can connect with you directly through Instagram and Facebook, but I cannot remain silent as these platforms continue to allow the spread of hate, propaganda and disinformation – created by groups for divide and separate America. – only to take action after people have been killed, ”she wrote on Instagram, adding:“ Disinformation shared on social media has a serious impact on our elections and undermines our democracy ”.

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      Jennifer Lawrence tweeted her support for the initiative on Monday, calling for Zuckerberg’s statement regarding the Kenosha shooting. “Facebook ignores the hate and misinformation on its site. This is not an ‘operational error.’ It is a deliberate decision to place the profits on people and democracy,” his page wrote.

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      To make sure your voice is heard, beyond a week-long campaign, start here:

      SUBSCRIBE TO VOTE

      GUIDE TO VOTING BY MAIL

      WHAT YOU CAN DO AGAINST THE ABOLITION OF ELECTORS

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